Course title
8M107700
Service Innovation Management

hirata sadayo
Class name
Service Innovation Management
Keywords
  • Service industry
  • Things
  • Service science
  • Social Innovation
  • Life
Course description
Unlike products with material form, service is defined by its immateriality and changeability. These two characteristics of service have been treated as belonging to separate realms. However, limiting oneself to one or the other has become increasingly unfeasible in today’s world of evolving technology and diversified demand. In the future, increasing the value of products by adding quality of service will be crucial.
Accordingly, this service innovation course covers the generation of new services and servicification that comes with adding quality of service to products. With the aim of generating new or increasing existing value through new services and servicification, students will gain practical skills by deepening their understanding of the workings behind and methods of implementation of these concepts.
Students can expect this course to be an opportunity for them to practice the skills necessary for overcoming challenges in diverse environments by identifying problems and increasing the options for solving such issues through thought and action.
Purpose of class
Students can expect this course to be an opportunity for them to practice the skills necessary for overcoming challenges in diverse environments by identifying problems and increasing the options for solving such issues through thought and action.
Goals and objectives
  1. Students will be able to explain academically the history and definition of service by examining previous research.
  2. Students will understand the workings behind and methods for generating service innovation by listening to lectures by service innovators from various industries and then examining case studies.
  3. Students will be able to generate ideas on ways to create or increase value of similar objects and technologies by adding service.
  4. Students will develop skills of expression and persuasion through presentations and discussions.
Language
Japanese
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. Orientation 
・Explain the aims and learning objectives of the course.
・Explain the assignments and assessment methods.
・Explain the lecture plan.
Find and bring a copy of an article of a service in which you are interested. 180minutes
2. Service innovation outline
・Introduce previous research on service innovation.
・Introduce case studies of service innovation.
・Submit the communication sheet.
Find and bring a copy of an article of a service in which you are interested, with reference to the contents of the previous lecture. 180minutes
3. Service innovation case study (1-1)
・Introduce one of the following fields: clothing, food, handicraft, medicine, information system development, or robotic industry.
Find and bring a copy of an article of a service in which you are interested, with reference to the contents of the previous lecture. 180minutes
4. Service innovation case study (1-2)
Impart a concrete understanding through presentation of the workings behind and methods for generating service innovation. Identify and analyze problems.
・Q&A
・Discussion
・Submit the communication sheet.
Write a piece on what you learned from the service innovation case study (1-1). 180minutes
5. Service innovation case study (2-1)
・Introduce one of the following fields: clothing, food, handicraft, medicine, information system development, or robotic industry.
Write a piece on what you learned from the service innovation case study (1-1) and present it. 180minutes
6. Service innovation case study (2 2)
Impart a concrete understanding through presentation of the workings behind and methods for generating service innovation. Identify and analyze problems.
・Q&A
・Discussion
・Submit the communication sheet.
Write a piece on what you learned from the service innovation case study (2-1). 180minutes
7. Service innovation case study (3 1)
・Introduce one of the following fields: clothing, food, handicraft, medicine, information system development, or robotic industry.
Write a piece on what you learned from the service innovation case study (2-1) and present it. 180minutes
8. Service innovation case study (3 2)
Impart a concrete understanding through presentation of the workings behind and methods for generating service innovation. Identify and analyze problems.
・Q&A
・Discussion
・Submit the communication sheet.
Write a piece on what you learned from the service innovation case study (3-1). 180minutes
9. Interim service innovation presentation
・By referencing cases 1, 2, and 3, related cases, and lecture contents, identify a problem you find in daily life or in a business. Investigate the problem and introduce your findings.
・Explain how this problem can be solved through a new service or servicification.
Write a piece on what you learned from the service innovation case study (3-1) and present it. 180minutes
10. Interim service innovation presentation
Impart a concrete understanding through presentation of the workings behind and methods for generating service innovation. Identify and analyze problems.
・Q&A
・Discussion
・Submit the communication sheet.
Investigate an article on service science and write down the items you found interesting and your questions. 180minutes
11. Introduce previous research on and case studies of service innovation (1)
・Service science
・Information service
Investigate a proposal for solving the problems of a business or an organization through service innovation. Take down notes. 180minutes
12. Introduce previous research on and case studies of service innovation (2)
・Social innovation
・CSR
・Submit the communication sheet.
Investigate a proposal for solving the problems of a business or an organization through service innovation. Take down notes. 180minutes
13. Final service innovation presentation
・By referencing cases 1, 2, and 3, related cases, and lecture contents, identify a problem you find in daily life or in a business. Investigate the problem and introduce your findings.
・Explain how this problem can be solved through a new service or servicification.
・Suggest a method for implementing it.
Investigate measures for solving the problems of a business or an organization and prepare materials based on the topic. 180minutes
14. Final service innovation presentation
Impart a concrete understanding through presentation of the workings behind and methods for generating service innovation. Identify and analyze problems.
・Q&A
・Discussion
・Submit the communication sheet.
Investigate measures for solving the problems of a business or an organization and prepare materials based on that. Prepare to present the materials. 180minutes
15. Reflection Reflect all the classes and solve any question about the lessons. 180minutes
Total. - - 2700minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

Presentation Report Total.
1. 20% 20% 40%
2. 15% 15% 30%
3. 10% 10% 20%
4. 5% 5% 10%
Total. 50% 50% -
Evaluation method and criteria
Presentation (50%)
Report (50%)
Textbooks and reference materials
<Materials>
Materials prepared by the lecturer will be handed out during each lecture.
<Reference texts>
These will be introduced in class when appropriate.
Prerequisites
You should be able to identify problems in daily life or familiar businesses and explain these concretely.
Course objectives
You will gain skills for applying your knowledge toward identifying and solving real social problems, deepening that knowledge, and improving your power of execution.
Office hours and How to contact professors for questions
  • Please schedule appointment meetings an hour before the class or as needed.
Relation to the environment
Non-environment-related course
Regionally-oriented
Regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic self-management skills
  • Course that cultivates a basic interpersonal skills
  • Course that cultivates a basic problem-solving skills
Active-learning course
About half of the classes are interactive
Last modified : Fri Apr 21 04:10:20 JST 2017