| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1. | Review purpose, process and achievement of this course by understanding the event of SBMC. New business development as a corporate strategy: New business development is an important element of corporate strategy. Utilize cases of DuPont company as an example of a global company and discuss implications of corporate strategy and new business development. |
Summarize thoughts of new business development, such as, its needs and challenges based in business circumstances of each participant. | 180minutes |
| 2. | Innovation new trend: Review Destructive Innovation and Open Innovation. Discuss innovation in manufacturing business and service providers. Share the SBMC event information and plan how the team apply for it. |
Read application process of SBMC and prepare thoughts to apply. | 180minutes |
| 3. | Importance of marketing strategy in new business development: Learn how to understand value of things and services though the discussion. |
Revisit knowledge of marketing strategy. Summarize thoughts of buying motivation of things and services. “Why people want to pay for it.” | 180minutes |
| 4. | New stage gate concept and process: Discuss how to manage risk of new business development by reviewing few topics. |
Learn about basics of stage gate process. Gather experience of using the method in a company. | 180minutes |
| 5. | Project setting: Form two to three teams, and set objectives of each project. |
Study new idea which can be applicable for the business plan of each team. Prepare for proposing the idea into the new business plan. | 180minutes |
| 6. | Workshop 1 : Idea creation: Discuss new idea for each new business proposal as each team. Think about value proposition of offering. Present the outcome of discussion briefly. |
same as above | 180minutes |
| 7. | Workshop 2 : Idea screening: Investigate the idea previously provided further and conduct screening of the idea in each team. Apply what learned in marketing strategy and market analysis method. Each team makes short presentation to share the progress. |
Prepare draft of the new business plan of each team. Collect necessary information to participate the discussion in next workshop. | 180minutes |
| 8. | Workshop 3 : Business plan development : Start writing business plan based on the discussion and conclusion obtained previously. Identify what are missing information to make the plan viable, and develop action plan how to fill it. |
same as above | 180minutes |
| 9. | Workshop 4 : Business plan development : Continue to shape-up the contents of business plan of each team. |
Prepare to finalize the business plan as each team. | 180minutes |
| 10. | Presentation of business plan : Each team makes presentation of own business plan to others. Discuss how to improve the contents to make the proposal more convincible. |
Prepare for presentation of the business plan as each team. | 180minutes |
| 11. | Example of new business development in a company : Lean reality of new business development through the invited lecture. |
Learn background of invited lecture. | 180minutes |
| 12. | Finalizing new business plan : Shape up each business plan based on learning of the lecture. Finalize the plan as each team. |
Further improvement of the business plan as each team. | 180minutes |
| 13. | Presentation 1 : Each team makes presentation of business plan to others. Other teams support to improve the contents of the plan each other. |
Prepare for presentation of the business plan | 180minutes |
| 14. | Discussion and reflection | Prepare for presentation of the business plan | 180minutes |
| 15. | Final presentation and reflection : | Reflection | 180minutes |
| Total. | - | - | 2700minutes |
| Contents of proposal | Frequency and Quality of Q&A | Participation to team work | Total. | |
|---|---|---|---|---|
| 1. | 20% | 5% | 5% | 30% |
| 2. | 10% | 15% | 5% | 30% |
| 3. | 20% | 10% | 10% | 40% |
| Total. | 50% | 30% | 20% | - |