Course title
8M205300
Business to Business

nakamura jun
Class name
Business to Business Marketing
Keywords
  • Tech. management
  • Purchasing
  • account management
  • Information strategy
  • Research management
Course description
Industrial marketing means B2B marketing as opposed to B2C marketing. Industrial products are covered with R&D, purchasing, manufacturing and services, however, learn about uniqueness of B2B marketing commonly similar with those of areas,
In addition, an intention of group discussion is not focusing on knowledge itself but considering B2B marketing as if you were working for B2B marketing at your company.
By repeating lecture and discussion, expect for you to bring output by yourself step by step.
Depending on number of attendees and progress of lecture/discussion, schedule and contents will be changed.
Purpose of class
Understand uniqueness of B2B marketing, and support students' business at his/her companies through an interactive sessions
Goals and objectives
  1. understand uniqueness of B2B marketing, and describe them
  2. apply for factors of B2B marketing in line with various cases
  3. understand B2B marketing in relation to technology management, and support own business work for technology management
Language
English
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. 9/17(sat):<introduction>entire course schedule, learning method, and overview of markering Prpare company profile if your comapnay is B2B business 180minutes
2. 9/20(tue):<lecture>uniqueness of B2B marketing (1) corporate strategy and business strategy Referring to lecture, consider how your own company should be. 180minutes
3. 9/24(sat)<group discussion>discuss with reference to the companies students are working for summary what we discussed 180minutes
4. 9/27(tue):<lecture>understand decision-making process in relation to marketing using case study summary what you have learnt 180minutes
5. 10/1(sat):<lecture>uniqueness of B2B marketing (2) organizational structure for purchasing Referring to lecture, consider how your own company should be. 180minutes
6. 10/4(tue)<lecture>uniqueness of B2B marketing (3) account management Referring to lecture, consider how your own company should be. 180minutes
7. 10/8(sat)<group discussion>iscuss with reference to the companies students are working for summary what we discussed 180minutes
8. 10/11(tue)<lecture>uniqueness of B2B marketing (3) information strategy Referring to lecture, consider how your own company should be. 180minutes
9. 10/15(sat)<lecture>uniqueness of B2B marketing (3) joint program Referring to lecture, consider how your own company should be. 180minutes
10. 10/18(tue)<lecture>10/15(sat)<lecture>uniqueness of B2B marketing (3) market research, technology trend summary what we discussed 180minutes
11. 10/22(sat)<group discussion>iscuss with reference to the companies students are working for summary what you have learnt 180minutes
12. 10/25(tue)<lectrue>understand segmentation and value proposition referring to technology factors prepare PC 180minutes
13. 10/29(sat)<exercise>group work for technollogy transfer to fdifferent areas Prepare PC 180minutes
14. 11/8(tue)<lecture>consider fleet sales organziation, particularly on how to relate with R&D function summary what you have learnt 180minutes
15. Presentation and summary presentation and summary 180minutes
Total. - - 2700minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

1 2 3 Total.
1. 40% 30% 30% 100%
2. 0%
3. 0%
Total. 40% 30% 30% -
Evaluation method and criteria
Overall evaluation through preparation, research, presentation and/or report
・Demonstrate to respond to requirement issues・・・60points
・Demonstrate properly and logically respond to requirement issues・・・70points
・Demonstrate precisely to explain the causal reasoning to requirenent issues in undersranding class' lessons・・・80points
Textbooks and reference materials
T.Yoda, A.Shuto, 『Practical BtoB marketing』,Toyokeizai,2013。
T.Yoda, A.Shito, 『B2B branding』, Nihonkeizaisinbun,2006。
Y.Sato 『Practical BtoB marketing』, Nihon Noritsu kyokai management center,2011
(all above written in Japanese)
Prerequisites
Nothing special
Course objectives
Through lecture and discussion, understand entire B2B marketing approach
Office hours and How to contact professors for questions
  • Anytime through e-mail
    Need to have an appointment in case F2F meeting
Relation to the environment
Environment-related course ( 5%)
Regionally-oriented
Regional Cooperation PBL
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic self-management skills
  • Course that cultivates a basic problem-solving skills
Active-learning course
About half of the classes are interactive
Last modified : Thu Mar 23 22:04:00 JST 2017