Course title
8M206500
Business Ethnography

hirata sadayo
Class name
Business Ethnography
Keywords
  • Participant observ
  • Design thinking
  • Co-design
  • Story
  • Communication
Course description
Drawing from the cultural anthropological research methodology of ethnography, this course aims at furthering the understanding of and practicing business ethnography as a tool for solving issues in business. We will discuss the issues of familiar businesses and organizations. Through the application of business ethnography, we will attempt to find solutions and countermeasures by bringing together the people working with these issues and the students. Apply ethnography to marketing is relatively easy and many examples of such application are available. However, application of ethnography to machines, information, and other technology oriented enterprises has been limited. As such, we can expect new discoveries and results from this endeavor.
This course will teach students how to deal with issues that either lack theory or are not easily theorized to increase transformative opportunities in industries that have been leading in technology or whose focus is manufacturing.
Purpose of class
This course will teach students how to deal with issues that either lack theory or are not easily theorized to increase transformative opportunities in industries that have been leading in technology or whose focus is manufacturing.
Goals and objectives
  1. You will be able to explain ethnography and business ethnography both academically and concretely.
  2. You will understand the difference between interviewing and ethnomethodological listening. You will be able to practice the latter.
  3. You will be able to attempt solving and countering familiar problems by applying business ethnography and design thinking.
  4. You will be able to make suggestions and conduct trials for solving and countering familiar problems by applying business ethnography and design thinking.
Language
Japanese
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. Orientation 
・Explain the aims and objectives of the course.
・Explain assignments and assessment.
・Explain the lecture plan.
Investigate an article on ethnography. 180minutes
2. Ethnography outline
・History
・Previous research
・Trends
・Submit the communication sheet.
Write down concisely what you have learned on ethnography. 180minutes
3. Business ethnography outline
・History
・Previous research
・Trends
Design thinking outline
・History
・Previous research
・Trends
Write down concisely what you have learned on business ethnography and design thinking. 180minutes
4. Understanding real social problems (1)
Gather information on everyday life and familiar businesses to understand the situations based on evidence.
Organize the information and write a piece that vividly conveys the situation.
Concisely present what you learned on ethnography, business ethnography, and system thinking.
Organize and write down what you learned on real social problems based on factual information.
180minutes
5. Ethnography exercises
・Observation
・Participant observation
・Submit the communication sheet.
Review your notes on ethnomethodology exercises and revise them. 180minutes
6. Understanding real social problems (2)
Gather information on everyday life and familiar businesses to understand the situations based on evidence.
Organize the information and write a piece that vividly conveys the situation.
Organize and write down what you learned on real social problems based on factual information. 180minutes
7. Ethnography exercises
・Listening
・Writing
・Submit the communication sheet.
Review your notes on ethnomethodology exercises and revise them. 180minutes
8. Solving problems by applying business ethnography: discussion
We will discuss the workings behind and methods for helping to solve real social problems.
・Draft a plan.
・Discuss the implementation process.
Write a plan for problem solving. 180minutes
9. Solving problems by applying business ethnography: interim presentation
・Q&A
・Discussion
・Submit the communication sheet.
Conduct fieldwork or construct a prototype based on your plan. 180minutes
10. Solving problems by applying business ethnography: implementation
・Investigation
・Gathering information
・Organizing information
・Creating materials
・Discuss the implementation process.
Organize and report the questions and challenges that arise from the implementation. 180minutes
11. Solving problems by applying business ethnography: interim presentation
・Q&A
・Discussion
・Submit the communication sheet.
Conduct fieldwork or construct a prototype based on your plan. 180minutes
12. Solving problems by applying business ethnography: follow up investigation and revision
・Investigation
・Gathering information
・Organizing information
・Creating materials
・Discuss the implementation process.
Organize and report the questions and challenges that arise from the implementation 180minutes
13. Solving problems by applying business ethnography: presentation
・Q&A
・Discussion
・Submit the communication sheet.
Conduct fieldwork or construct a prototype based on your plan. 180minutes
14. Solving problems by applying business ethnography and improving it: final presentation
・Q&A
・Discussion
・Submit the final paper and communication sheet.
Write the final paper. 180minutes
15. Reflection Reflect all the classes and solve any question about the lessons. 180minutes
Total. - - 2700minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

Contribution in class Report Total.
1. 25% 25% 50%
2. 15% 15% 30%
3. 5% 5% 10%
4. 5% 5% 10%
Total. 50% 50% -
Evaluation method and criteria
Contribution in class: 50%, Report: 50%
Textbooks and reference materials
<Materials>
Materials prepared by the lecturer will be handed out during class.
<Reference texts>
Materials will be introduced depending on student interests and ability.
Prerequisites
Investigate cases of familiar issues in businesses or organizations that relate to communication and collaboration among individuals or organizations.
Course objectives
You will gain skills for applying your knowledge of identifying and solving real social problems, deepening that knowledge, and improving your power of execution.
Office hours and How to contact professors for questions
  • Please schedule appointment meetings an hour before the class or as needed.
Relation to the environment
Non-environment-related course
Regionally-oriented
Regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic interpersonal skills
  • Course that cultivates a basic self-management skills
  • Course that cultivates a basic problem-solving skills
Active-learning course
Most classes are interactive
Last modified : Fri Apr 21 04:08:52 JST 2017