Course title
Music Business Management

hasegawa yutaka
Class name
Music Business Management
  • Music
  • Sound
  • Music Technology
  • Sound Technology
  • Music Content
Course description
Music is ubiquitous in our lives, but is rarely viewed from technology and management perspective.
We will study music industry as a whole from the past to present, and to the future.
From the basics of sound and music, history of the music and mankind to the music business development and related technologies, we will learn and discuss about the past and current industry landscape and future possibilities.
Purpose of class
To understand the music industry which has broad business area including hardware and software.
Through understanding the music industry from birds-eye view, learners will develop the wide viewpoint and be able to extend the knowledge to any other industry.
Goals and objectives
  1. Understand the basic principle of sound and music and its value in human society.
    Understand the history of music industry from technology and management point of view.
  2. Capture the whole music industry in global scale and envision future development of the industry.
  3. Build the capability to extend the outcome of the learning from music industry to learner's own business and industry.
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. "What is Sound and Music"

- What is sound
- What is hearing
- The roots of music and language
Summarize own music experience. 60minutes
Report: What sound mean to me and my origin in music experience. 120minutes
2. "History of Music Industry"

- History of Musical Instruments
From ancient instruments to pre-industry revolution
- Origin of audio equipment
- Early technology in audio
Search musical instruments history 90minutes
understand the early days of musical instruments and audio technolgy 90minutes
3. "Audio Technology" by special guest speaker

- Audio Technology and products history
- latest audio technology
- future audio technology
Check the Japanese audio makers and their history 60minutes
Report: After hearing the guest speaker's lecture, summarize the strong and week points of Japanese audio makers. 120minutes
4. "Digital Revolution in Audio"

- Record industry and digitalization
- Digital technology in audio production
Search the effect of digital revolution in music industry 90minutes
Summarize the change of the music industry by digital revolution. 90minutes
5. "Music Content and Copyrights"

- What is "copyrights"
- Music Copyrights and business
- Digital and Network society and copyrights
Check news about the copyrights 90minutes
Think about the future of the copyrights in music industry. 90minutes
6. "Music School and Copyrights" by special guest speaker

- What is JASRAC
- Music School Case - what is the issue
- Rights and Cultural development
Search the news about "JASRAC and Music School Court Case" 60minutes
Report: After hearing the guest speaker's lecture, express your idea how to solve the issue. 120minutes
7. "Acoustic Piano Development" by special guest speaker

- What is the development of acoustic piano
- What is digital piano and its difference from acoustic.
- Possibility of further development of acoustic instruments
Check the history of piano 60minutes
Report: After hearing the guest speaker's lecture, express your idea what needs to be maintained and what's not in acoustic instruments. 120minutes
8. "Musical Instruments Business and MI Makers"

- History of Musical Instruments
- Japanese Manufacturers
- Why Japanese manufacturers became world leader in western instruments.
Check the culture related manufacturing industry 90minutes
Summarize the common and unique aspect of musical instruments makers in comparison to other industries 90minutes
9. "VOCALOID and new business development" by special guest speaker

- VOCALOID technology and its business model
- Why VOCALOID has become an icon.
- How new business is built and the difficulties of monetizing.
Hear about VOCALOID from young generation, if possible. 60minutes
Report: After hearing the guest speaker's lecture, think about how to make bigger success of VOCALOID and suggestion to monetize any new business. 120minutes
10. "Computer and Music"

- Evolution of computer technology and music industry
- Music Production and Computer
Professional Production, Musician's home studio
Consumer becoming "prosumer"
Search the effect of computer technology in music making and distribution. 90minutes
Summarize the democratization of music making. 90minutes
11. "Electronic music production and performance hardware/software " by special guest speaker.

- History of music electronics
- Japanese manufacturers
- representative songs and technology
Search Japanese electronic musical instrument makers. 60minutes
Report: After hearing the guest speaker's lecture, express your idea why Japanese makers became world leader and how to keep the position in future. 120minutes
12. "What is MIDI"

- What is MIDI and how it was made
- Global standardization
- Meaning of world standard ad the possibility of future business.
Check what is MIDI 90minutes
Think about how we build the next standard. 90minutes
13. "AI and future music technology"

- Machine Learning, AI and future music
- Man Machine Interaction
- Art, Creativity and future Technology
Search AI usage in music industry. 60minutes
Preparation for final report: 120minutes
14. "Tomorrow's music industries"

- Latest forecast from statistics
- Change of users and preferences
- Learning from and to other industries
- What should be the future of sound and music
Check the future trend report related to music 90minutes
Preparation for final report 90minutes
15. " Final report presentation"

What future music industry should look like and how to realize such vision.

- Presentation
- Discussion
Prepare for the presentation 90minutes
Submit the final report 90minutes
Total. - - 2700minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

Contribution to class Report Final presentation Total.
1. 20% 10% 10% 40%
2. 10% 10% 10% 30%
3. 10% 10% 10% 30%
Total. 40% 30% 30% -
Evaluation method and criteria
Contribution to the class, participation to discussion   : 40 points
Report and presentation               : 30 points
Final presentation and report             : 30 points

 Evaluation Criteria
  Be able to report according to the assignment            60%
  Be able to explain correctly and logically according to the assignment   70%
  Be able to express own insight in easy-to-understand way     > 80%
Textbooks and reference materials
No textbook

"Sound Media History" by Fumikazu Taniguchi, Katsushi Nakagawa, Yudai Fukuda Nakanishi-Ya Publishing 2015 2300Yen

other publications may be introduced accordingly
- Review your own relationship with music in the past.
Course objectives
- Ability to identify the issue related to technology management.
Office hours and How to contact professors for questions
  • One hour prior to the lecture

    or anytime via email
Relation to the environment
Non-environment-related course
Non-regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic problem-solving skills
Active-learning course
About half of the classes are interactive
Last modified : Wed Oct 17 06:07:30 JST 2018