Course title

nakamura jun
Class name
  • market research
  • segmentation
  • positioning
  • difference with sale
  • media relation
Course description
Marketing covers various areas of business processes. In manufacturing industries, it relates with sales, production, development etc. Learning method is to understand marketing by using case study and exercises, in terms of market research, segmentation, targeting, positioning etc. Meanwhile, learn about media relation too.
Business cases include brainstorming to figure out what is critical success factor for marketing. And discuss each other to consider students ideas for the purpose of renewing students understanding on marketing.
Then, exercises will be planned to consider new product ideas so that you will understand more on marketing.
Schedule and /or contents will be changed subject to number of attendees, and/or progress of lecture/discussions
Purpose of class
Understand basic of marketing concept, and activate the ideas to the place where you are working.
Goals and objectives
  1. Understand basic of marketing, and describe it
  2. Apply marketing factors for various cases
  3. Understand marketing referring to technology management, and activate them for technology management
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. introducion: entire couse schedule, lerning method, and overview of marketing summarize what you have leant 180minutes
2. lecture :prior to business case, overview of analytical method and logical thinking (No.1) summarize what you have leant 180minutes
3. lecture:prior to business case, overview of analytical method and logical thinking (No.2) prepare PC 180minutes
4. case 1:intruduce market entry, and marketing research summary what we discussed 180minutes
5. exercise:enquete for market research prepare enquete as home work 180minutes
6. case 2:marlket deployment consider as if how your company should be 180minutes
7. lecture and discussion: case 3: brand positioning and brand management consider as if how your company should be 180minutes
8. discussion on how segmentation and positionig should be. And consider market deployment too. summary what we discussed 180minutes
9. lectrue and discussion: case 4: concept design summary what we discussed 180minutes
10. lecture: learn business model approach along with segmentatin and positioning consider as if how your company should be 180minutes
11. lecturre and discussion: concept design in consideration of both R&D and Sales department summary what we discussed 180minutes
12. lecture: break down busines smodel into componenst (function, technology etc) in order to consider how to collaborate with external partner prepare PC 180minutes
13. exercise:group discussion on the privious lecture prepare PC 180minutes
14. media relation summarize what you have learnt 180minutes
15. presentation of exercise outcome and evaluation
make a report of what you have learnt from this course 180minutes
Total. - - 2700minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

1 2 3 Total.
1. 40% 30% 30% 100%
2. 0%
3. 0%
Total. 40% 30% 30% -
Evaluation method and criteria
Overall evaluation through preparation, research, presentation and/or report
・Demonstrate to respond to requirement issues・・・60points
・Demonstrate properly and logically respond to requirement issues・・・70points
・Demonstrate precisely to explain the causal reasoning to requirenent issues in undersranding class' lessons・・・80points
Textbooks and reference materials
Philip Kotler, 『Strategic marketing』, diamond、2000。
nothing special
Course objectives
understand overview of markerting through lecture and discussion
Office hours and How to contact professors for questions
  • at any time throug e-mail
  • Satuday 10:00-12:00
    F2F meeting but appointment is needed
    Place: Labo in Shibaura (7F)
Relation to the environment
Environment-related course ( 5%)
Regional Cooperation PBL
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic self-management skills
  • Course that cultivates a basic problem-solving skills
Active-learning course
About half of the classes are interactive
Last modified : Wed Oct 17 08:00:06 JST 2018