Advertising is an essential aspect of our modern, media-dominated world. Everyday, we see some sort of advertisement on internet,
TV, radio, or public transportation. Does it make meaningful contributions to our world? With the incredible growth of social
media, now is a particularly exciting time to explore the fascinating world of advertising. As a graduate course, students
are expected to lead presentations and discussions.
The purpose of this course is to provide students with a broad understanding of advertising and its place in business, branding,
and society. It will prepare students for further study in both basic and specialized areas of advertising and commercial
communication. Especially, this course is aimed for students who are interested in commercial use of information, graphic,
digital signage and VR/AR.
- To be able to create meaningful, clear advertisements
- To be able to communicate with audiences, clients and sponsors
- To be able to appreciate historical background of advertisements
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1． | Orientation: Introduction to Advertising | Find interesting advertisement in recent media | 200minutes |
| 2． | What kind of media can be used for good advertisement? | Prepare for discussion | 200minutes |
| 3． | What is branding and marketing? | Fieldwork | 200minutes |
| 4． | Storytelling | Prepare for presentation | 200minutes |
| 5． | What is target? What is community? | Write a report | 200minutes |
| 6． | Public relations and communication | Read assigned books | 200minutes |
| 7． | Influences on Consumer Decision Making | Read textbook The Art of Choosing | 200minutes |
| 8． | Promotions using media | Read books of media | 200minutes |
| 9． | Managing budget of advertisements | Read books of marketing | 200minutes |
| 10． | Fieldwork and design community advertisement | Fieldwork | 200minutes |
| 11． | Designing community advertisement | Prepare for discussion | 200minutes |
| 12． | Groupwork | Designing community advertisement | 200minutes |
| 13． | Groupwork (continued) | Designing community advertisement | 200minutes |
| 14． | Exam or report | Prepare for exam or report | 200minutes |
| Total. | - | - | 2800minutes |
| Essay | Fieldwork | Attendance | Total. | |
|---|---|---|---|---|
| 1. | 35% | 35% | 30% | 100% |
| 2. | 0% | |||
| 3. | 0% | |||
| Total. | 35% | 35% | 30% | - |
All essays and assignments (75%), plus attendance (25%) are inclusively evaluated.
To pass this course (i.e. score 60 or over out of 100), the students must submit one clearly argued and stated essay, and one group project work on advertisement.
To pass this course (i.e. score 60 or over out of 100), the students must submit one clearly argued and stated essay, and one group project work on advertisement.
Sheena Iyengar, "The Art of Choosing" (2011), Grand Central Publishing
Will distribute the list of books at the orientation.
Will distribute the list of books at the orientation.
Fundamental courses of information/product/service design, History of Design are recommended as prerequisites. Experience
of Adobe Illustrator and Photoshop will help.
- Thursday 11:30am-13pm at the lab in Shibaura Campus. After class, write questions, or problems on a small sheet of paper and hand it to the Professor to be answered in the following week.
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic problem-solving skills
- Non-social and professional independence development course
| Work experience | Work experience and relevance to the course content if applicatable |
|---|---|
| Applicatable | Professional photographer will be invited to talk. |
Last modified : Thu Mar 21 16:03:29 JST 2019