Course title
4M9995001
Promotional Design Theory

ashizawa yusuke Click to show questionnaire result at 2018
Course content
The ideal design process that should be constructed differ depending on their requirements; their scale, purpose, system, and so on. In many cases, these process are constructed by using tacit knowledge are based on their experiences, but they cannot imagine what they should do now if they have poor experience, and as a result, they are going to suffer from a lack of power to proceed. In order to avoid those, we should acquire knowledges regarding to construct design process in advance. This class acquire knowledges to design processes appropriately through discussion by using case studies.
Purpose of class
This class aim to acquire practical knowledge to design projects, also acquire knowledge of factors that become a turning point of a success or failure, and learn means to handle.
Goals and objectives
  1. They can explain factors that should be considered to proceed projects appropriately.
  2. They can consider means to handle to proceed projects appropriately.
  3. They can design and make a proposal to handle their projects appropriately.
Language
Japanese
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. Guidance : guidance the structure of class and explanation of the definition of "promotional design." Set up a hypothesis factors of the turning point that divide success and failure. 180minutes
2. Means to manage projects : to learn various means to manage projects; gantt chart, task break down, cost calculation, and so on. Learn means of PMBOK in advance. 180minutes
3. Staffing : to discuss viewpoints to consider when we design personnel assignment in their projects. Learn about Enneagram 180minutes
4. Motivation Management : considering means to control their motivation with the viewpoint of psychology. Read a book written by Abraham Harold Maslow. 180minutes
5. Human Attitudes : consider characteristics of human attitudes from the viewpoint of biology, and discuss what factors affect for motivation management. Read The Selfish Gene written by Richard Dawkins. 180minutes
6. Resource management : to learn varieties of resource to manage on their projects, and discuss how to manage. Read a book written by Yasushi Morinaga. 180minutes
7. Knowledge management : to learn varieties of tacit knowledge that arise on projects and also learn how to manage those. Read ”The Knowledge-Creating Company” 180minutes
8. Intellectual property : learn intellectual property and also learn how to handle those in projects. Search intellectual property and laws that related. 180minutes
9. Stakeholder : learn patterns of stakeholder from examples. Research a management structure of example that is required. 180minutes
10. Organize collaboration : learn various collaborations and their means from examples. Research and set hypothesis of factors that divide success and failure from example. 180minutes
11. Case study Discussion 1 : discuss designing projects based on case study. Research and set hypothesis of factors that divide success and failure from example. 180minutes
12. Case study Discussion 2 : discuss designing projects based on case study. Research and set hypothesis of factors that divide success and failure from example. 180minutes
13. Examination or presentation Re-learning regarding examination. 180minutes
14. Designing methods of promotional design : design their original methods to promote design project based on learning so far. Make report. 180minutes
Total. - - 2520minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

Report Examination Total.
1. 15% 10% 25%
2. 15% 10% 25%
3. 20% 30% 50%
Total. 50% 50% -
Evaluation method and criteria
We make judgments of S, A and B for each report (S: having adequate and logical description and also having own consideration / A: Less than S but described appropriate content / B: the content is not appropriate), and give 10 points for S, 5 points for A and 0 points for B.
For reports, we calculate the final score based on the following calculation formula, and this score is added to the final exam (maximum score is 50 points) and it is the final score for evaluation.
【Report score calculation formula】
Final score of reports = (report total point / number of reports) × 5
Textbooks and reference materials
Book 1 : Motivation and Personality, by Abraham Maslow
Book 2 : The Selfish Gene, by Richard Dawkins
others are taught on lectures.
Prerequisites
Read books directed above.
Office hours and How to contact professors for questions
  • AM 11~12 or PM 15~17 of wednesday, or 12:30 - 13:10 of Thursday at Shibaura Campus, and an appointment in advance is required.
Relation to the environment
Non-environment-related course
Regionally-oriented
Non-regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic interpersonal skills
  • Course that cultivates a basic self-management skills
Active-learning course
Most classes are interactive
Course by professor with work experience
Work experience Work experience and relevance to the course content if applicatable
Applicatable A teacher who has work experiences in design promotion organization teaches concrete problem and solving that will be occurred in the process of design promotion.
Last modified : Fri Oct 25 04:03:47 JST 2019