This course provides the first step for a student to understand basics of company and business operation, roles in economy
and society. The course is based on active learning through group work and presentation activities which are reqired in this
school, and in a company. Students will create idea for new business through the learning of this course, and find a way to
Shibaura Business Model Competition event in this year.
1. Understand basic knowledge of company operation and its roles in economy and society by few examples.
2. Understand important points of growing businesses with view points of marketing and differentiation. Obtain capability to create new business model.
3. Understand basic skills of team work to create a new business model as a common goal. Obtain view of businessman ship and own carrier development though interactions with instructors who actively working in the business world. "
2. Understand important points of growing businesses with view points of marketing and differentiation. Obtain capability to create new business model.
3. Understand basic skills of team work to create a new business model as a common goal. Obtain view of businessman ship and own carrier development though interactions with instructors who actively working in the business world. "
- To learn the basic framework of doing business.
- To understand fundamental concept of how competitive/strategic companies are making profits.
- To be able to think about innovation as well as new product/service development in a workplace.
- To think about starting new business based on the knowledge and skills learned from the class.
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1. | Introduction - Explaining the outline of the class and its syllabus as well as goals and expectations of the class and encouraging pro-active learing. | No preparation is necessary | 190minutes |
| 2. | Company, its operation and roles in economy and society: Providing the basic knowledge and example of company activities, organization, roles in economy and society. Discuss few real examples by questions and answers to the subject students provide. |
Pre-work: Gather information of interested company, and prepare for questions and answers when requested. | 190minutes |
| 3. | Basics of Business: Discuss basic elements of business by utilizing some examples. Providing basic understanding of mechanism of business. |
Pre-work: Study basics of business model by reading books or search internet. | 190minutes |
| 4. | Introduction of Business Model Canvas (Workshop): Providing tool of Business Model Canvas and learn how to use it. Filling the canvas based on provided business case as an example. Disucuss the contents in each group work. |
Pre-work: Learn basics of Business Model Canvas by reading books or search internet. Homework: Create a business model canvas for provided subject and submit by due date. " |
190minutes |
| 5. | 1. What is the marketing? 2. What is the brand ? , 3. What is The strategy (strategic mind)? In second half of this class, participants will have exercise to challenge to come up with Branding of Shibaura Institute of Technology by every group. | Nothing special for the preparation | 90minutes |
| 6. | Intellectual property and business: Basics of intellectual property rights such as patents, trademarks, copyrights that may be important for developing and promoting business |
Pre-assignments will be provided. | 190minutes |
| 7. | Shaping up Your Business Model Canvas (Workshop): Discuss contents of own business model canvas through few presentations and group discussion. |
Pre-work: Preparation for presentation of business model canvas Homework: Complete own business model canvas and submit by due date. |
190minutes |
| 8. | "Shaping up Your Business Model Canvas (Workshop): Discuss contents of own business model canvas thtough few presentations and group discussion." "Learn from innovation examples in the music industry history. Understand that the innovation derives from problem findings in daily life. Catch some innovative thinking principles." |
Study and find an innovation example in the music industry history (i.e. musical instruments, audio or record) | 190minutes |
| 9. | Midterm and introducing the outline of the SBMC project | Preparation for the midterm | 240minutes |
| 10. | Production control in companies (Sadayo HIRATA) : Learn practical knowledge about production management that efficiently provides products and services that meet the required quality by deadline. |
Please prepare a one-minute speech about how companies control their production with reference to newspapers and magazines, etc. | 190minutes |
| 11. | Create new business model (Workshop): Form several groups to discuss new business model as the team work. Set objectives of the business. |
Homework: Discuss and prepare business model canvas as the group work. It will require group work after this class. Prepare presentation for the class on 7/14. | 190minutes |
| 12. | Guest speaker - inviting an entrepreneur | Checking the background as well as the business of the entrepreneur | 190minutes |
| 13. | Wrap-up of the class - summarizing findings from the lectures, reviewing what we've learned so far. | Checking handouts and the textbook for the wrap-up | 190minutes |
| 14. | Final presentations - groups will present their business ideas and thoughts in the group presentations. | Preparation for the group presentation | 240minutes |
| Total. | - | - | 2660minutes |
| １． To learn the basic framework of doing business. | ２． To understand fundamental concept of making profits | ３． To be able to think about innovation. | ４． To think about starting new business | Total. | |
|---|---|---|---|---|---|
| 1. | 5% | 5% | 5% | 5% | 20% |
| 2. | 2% | 2% | 2% | 2% | 8% |
| 3. | 15% | 15% | 5% | 5% | 40% |
| 4. | 5% | 5% | 5% | 5% | 20% |
| 5. | 1% | 1% | 1% | 1% | 4% |
| 6. | 2% | 2% | 2% | 2% | 8% |
| Total. | 30% | 30% | 20% | 20% | - |
① Review sheets（2×12 times） ✕1.0 24
② Group evaluations（2✕5 times） ✕1.0 10
③ Midterm（100） ×0.3 30
④ Group presentation（20） ×1.0 20
⑤ Group performance review (24) ✕0.3 6
⑥ Class contribution ✕1.0 10
Total（100） ・・・ 100
② Group evaluations（2✕5 times） ✕1.0 10
③ Midterm（100） ×0.3 30
④ Group presentation（20） ×1.0 20
⑤ Group performance review (24) ✕0.3 6
⑥ Class contribution ✕1.0 10
Total（100） ・・・ 100
参考書：「走りながら考える 新規事業の教科書」 今津美樹著 かんき出版
Additional materials will be provided during the course.
Additional materials will be provided during the course.
- Before & after the lecture OR by appointment
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic interpersonal skills
- Course that cultivates a basic self-management skills
- Course that cultivates a basic problem-solving skills
| Work experience | Work experience and relevance to the course content if applicatable |
|---|---|
| Applicatable | All the instructors of the course have years of working experience at a company. |
Last modified : Fri Mar 29 04:02:39 JST 2019