Course title
Introduction to Industrial Design

tanaka minami Click to show questionnaire result at 2018
Course description
Based on design perspective and design thinking, students will learn about industrial design procedures and basic methods with small practice.
This course provides an overview of industrial design. To understand industrial design critically, student should have the view point of design history, material culture and user centered design. Based on this criteria, introducing the structured method to analyze industrial design process.
Purpose of class
This course aims to give an overview of the history, function, and actual of industrial design, deepen understanding of its pluralistic functions and meanings.
Goals and objectives
  1. Understand the necessity of man - machine system through modern design history and design survey.
  2. Understanding the significance of design in society, we will be able to choose the way to evaluate design appropriately.
  3. Understand the methods of industrial design and become able to use technical terms properly.
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. Introduction
- Confirmation of syllabus
- Classification of design
- Industrial design domain
- Design area
- Cultural background
[Preparation] Textbook p5-19 30minutes
[Review] Cultural background, Who and what is the user?, 30minutes
[HW] Three idea sketches for "Breakfast tray" 150minutes
2. Design from the consumer's point of view
- Function
- How we can decide function? - Design survey
- What is the difficult point when you did this HW?
[Preparation] Textbook p21-31
2 min. presentation for the three idea sketches on "Breakfast tray"
[Review] Function 30minutes
[HW]Design survey - Take breakfast photo (or movie) everyday 150minutes
3. Design from the consumer's point of view
- Physical functions
- Taste and Aesthetic functions
- What did you find with your photo (or movie)?
- What did you eat? How many,and how much did you eat?
- Classification and making dimension matrix
[Preparation] Textbook p32-43
2 min. presentation for breakfast photo
[Review] Semantics, Analogy, Culture, Custom, Manner, Myth 30minutes
[HW] Words for mind map 150minutes
4. Design from the consumer's point of view
- Semantics
- Sign functions
- Symbol functions
- [Discussion]
- What did you find with your photo (or movie)?
- What did you eat? How did you eat? How did you prepare? How did you clean up and put away?
- Classification and making map
[Preparation] Textbook p44-55 30minutes
[Review] Semantics, Analogy, Culture, Custom, Manner, Myth 30minutes
[HW] Complete mind map 150minutes
5. Product analysis
Design from the manufacturer's point of view
- What is "Good quality"?
- How we estimate DESIGN?
- Check your "Breakfast tray"
[Preparation] Textbook p58-61, 62-69 45minutes
[Review] Design as a strategic tool 30minutes
[HW] explain your "breakfast tray" on p.59 Function analysis 150minutes
6. Design as a process
- Overview
- Criteria for high quality design
- PDCA cycle
- "Just use"
- "Make it visible"
[Preparation] Textbook p70-83 30minutes
[Review] Criteria for high quality design 30minutes
[HW] 20 idea sketches for "Breakfast tray"
Do not think too much, just draw
7. Design as a process
- Drafting
- breakdown into the ELEMENT
- What is the difficult point when you did this HW?
- What did you find?
[Preparation] Textbook p84-91 30minutes
[Review]QFD, element 30minutes
[HW] Breakdown structure for P.71 Ten criteria for high-quality "Breakfast Tray" 150minutes
8. Design as a process
- Drafting
- idea development
- effect of visualizing - sketch
- Idea sketch
- Drafting
[Preparation] Textbook p92-101 30minutes
[Preparation] White pencil, A3 paper, COPIC (gray series), Elliptical ruler, Straight ruler, pencils, COPIC Pen 10minutes
9. Image strategy
- Representing Images
- Image of shape - Form and shape
- Color - Domain color and Color co-ordination
- Color - Domain color and Color co-ordination
[Preparation] Read or watch about product drawing 60minutes
10. Material strategy
- Materials
- Disposal, eco
- Consumer, distributor, producer
- Form and Shape
- Effect of changing shapes
- Expression of materials
[Preparation] Read or watch about product drawing 60minutes
11. Modeling
- Paper mock
- Mock up
[Preparation] Read or watch about product drawing 60minutes
12. Promotion planning
- Targeting
- Distribution control
- Package
- Advertising
- Catch words
[Preparation] Read or watch about advertizing 30minutes
13. Presentation and discussions [Preparation] Presentation board, movie 30minutes
14. Presentation and discussions [Preparation] Presentation board, movie 30minutes
Total. - - 1825minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

Report work Final presentation Total.
1. 20% 0% 10% 30%
2. 10% 20% 10% 40%
3. 0% 20% 10% 30%
4. 0% 0%
5. 0% 0%
Total. 30% 40% 30% -
Evaluation method and criteria
Workshop 30%, Report 40% , Final presentation 30%
Pass 60% ****
Textbooks and reference materials
1) Gerhard Heufler: Design Basics From Ideas to Products, Arthur Niggli (2004), ISBN-13: 978-3721205312

Reference materials[SIT Lib. e-book]
1) Marilyn DeLong and Barbara Martinson : Color and Design, Bloomsbury Publishing PLC(2013) [SIT Lib. e-book]
2) Alex Milton and Paul Rodgers : Product Design, Laurence King Publishing(2011) [SIT Lib. e-book]
3) Abbie Griffin, Charles H. Noble, Serdar S. Durmusoglu, Michael I. Luchs, and Scott Swan : Design Thinking : New Product Development Essentials from the PDMA, John Wiley & Sons, Incorporated(2015) [SIT Lib. e-book]
4) Sparke, Penny Routledge: An Introduction to Design and Culture : 1900 to the Present, Routledge(2013)[SIT Lib. e-book]
5) Patricia Graham ; Japanese Design : Art, Aesthetics & Culture, Tuttle Publishing(2014)[SIT Lib. e-book]
6) Bürdek, Bernhard E. : Design : History, Theory and Practice of Product Design, Walter de Gruyter GmbH 2015[SIT Lib. e-book]
7) Waldemar Karwowski, Marcelo Marcio Soares, and Neville A. Stanton: Human Factors and Ergonomics in Consumer Product Design : Methods and Techniques, Handbook of Human Factors in Consumer Product Design Ser.(2011)[SIT Lib. e-book]
8) Michael Siebenbrodt and Lutz Schöbe : Bauhaus, Parkstone International(2012)[SIT Lib. e-book]
9) Mienke Simon Thomas : Dutch Design - A History, Reaktion Books, Limited(2008)[SIT Lib. e-book]

Reference materials
1) 101 Design Methods : a structured approach for driving innovation in your organization / Vijay Kumar
2) Product Design and Development / Karl Ulrich and Steven Eppinger -- McGraw-Hill Education; 6 edition , 2015
3) Beautiful thing : an introduction to design / Robert Clay , Oxford ; New York, NY : Berg , 2009
Office hours and How to contact professors for questions
  • After class and office hours are available. Office hour : spring Mon. 15-16, Fri.12-13
Relation to the environment
Environment-related course (10%)
Non-regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic problem-solving skills
Active-learning course
More than one class is interactive
Course by professor with work experience
Work experience Work experience and relevance to the course content if applicatable
Applicatable Lecturer worked with design studio GK Industrial Design Co. in 1980's.
Last modified : Thu Mar 21 15:22:20 JST 2019