Course title
1M990700,4M6000001
Advanced Seminar in Advertising Design

hidaka kyoko Click to show questionnaire result at 2018
Course content
Advertising is an essential aspect of our modern, media-dominated world. Everyday, we see some sort of advertisement on internet, TV, radio, or public transportation. Does it make meaningful contributions to our world? With the incredible growth of social media, now is a particularly exciting time to explore the fascinating world of advertising. As a graduate course, students are expected to lead presentations and discussions.
Purpose of class
The purpose of this course is to provide students with a broad understanding of advertising and its place in business, branding, and society. It will prepare students for further study in both basic and specialized areas of advertising and commercial communication. Especially, this course is aimed for students who are interested in commercial use of information, graphic, digital signage and VR/AR.
Goals and objectives
  1. To be able to create meaningful, clear advertisements
  2. To be able to communicate with audiences, clients and sponsors
  3. To be able to appreciate historical background of advertisements
Language
English
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. Orientation: Introduction to Advertising Find interesting advertisement in recent media 200minutes
2. What kind of media can be used for good advertisement? Prepare for discussion 200minutes
3. What is branding and marketing? Fieldwork 200minutes
4. Storytelling Prepare for presentation 200minutes
5. What is target? What is community? Write a report 200minutes
6. Public relations and communication Read assigned books 200minutes
7. Influences on Consumer Decision Making Read textbook The Art of Choosing 200minutes
8. Promotions using media Read books of media 200minutes
9. Managing budget of advertisements Read books of marketing 200minutes
10. Fieldwork and design community advertisement Fieldwork 200minutes
11. Designing community advertisement Prepare for discussion 200minutes
12. Groupwork Designing community advertisement 200minutes
13. Groupwork (continued) Designing community advertisement 200minutes
14. Exam or report Prepare for exam or report 200minutes
Total. - - 2800minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

Essay Fieldwork Attendance Total.
1. 35% 35% 30% 100%
2. 0%
3. 0%
Total. 35% 35% 30% -
Evaluation method and criteria
All essays and assignments (75%), plus attendance (25%) are inclusively evaluated.
To pass this course (i.e. score 60 or over out of 100), the students must submit one clearly argued and stated essay, and one group project work on advertisement.
Textbooks and reference materials
Sheena Iyengar, "The Art of Choosing" (2011), Grand Central Publishing
Will distribute the list of books at the orientation.
Prerequisites
Fundamental courses of information/product/service design, History of Design are recommended as prerequisites. Experience of Adobe Illustrator and Photoshop will help.
Office hours and How to contact professors for questions
  • Thursday 11:30am-13pm at the lab in Shibaura Campus. After class, write questions, or problems on a small sheet of paper and hand it to the Professor to be answered in the following week.
Regionally-oriented
Regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic problem-solving skills
  • Non-social and professional independence development course
Active-learning course
More than one class is interactive
Course by professor with work experience
Work experience Work experience and relevance to the course content if applicatable
Applicatable Professional photographer will be invited to talk.
Education related SDGs:the Sustainable Development Goals
  • 4.QUALITY EDUCATION
  • 5.GENDER EQUALITY
  • 8.DECENT WORK AND ECONOMIC GROWTH
  • 9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
Last modified : Sat Mar 21 13:40:42 JST 2020