Management of Innovation

Course title

0M103300

Course content

With the acceleration of social change and technological evolution, and the widening economic gap, there has never been a time when innovation is more in demand than now.
Through this course, students are expected to learn the definition of innovation and typical theories and frameworks based on case studies, as well as acquire skills and entrepreneurship as the next generation of innovation leaders. Many exercises are planned in this lecture, and one of the outcomes is a business proposal for the Shibaura Business Model Competition (SBMC).

Purpose of class

The objective of this course is to acquire basic knowledge and methodologies related to innovation, and to acquire the ability (innovation skills) and mindset (entrepreneurship) to apply them to solving real business and social issues.

Goals and objectives

To be able to communicate the concept and process of innovation to others in one's own words. (Basic understanding of innovation)
To be able to discover and define problems, propose solutions, and incorporate them into new business models. (Innovation skills)
Build a vision from a long-term perspective and acquire the mindset to continue to take on challenges without fear of change or failure. (Entrepreneurship)
To be able to produce results as a team by entering the Shibaura Business Model Competition.

Language

Japanese

Class schedule

	Class schedule	HW assignments (Including preparation and review of the class.)	Amount of Time Required
1．	(Week 1) What is innovation? (What) "Guidance" Understand the outline, objectives, goals, and evaluation methods of the lecture on innovation. To understand the significance of learning about innovation and the definition of innovation. To learn the basics of innovation classification and analysis.	Read the syllabus and learn some principles of innovations.	190minutes
2．	"Understanding business models Understand the definition of a business model and use the Business Model Canvas (BMC) to reveal the structure of a business.	Review the lecture and prepare your own report.	190minutes
3．	(Week 2) Why do innovations fail? (Why) "Why do innovations fail?" Learn the major theories of innovation and understand the factors of success and failure of innovation. (Diffusion theory of innovation, chasm, innovation dilemma)	Study various innovation types and categories.	190minutes
4．	"Analyze and synthesize business models. Understand pictorial illustration and learn how to visualize business models.	Pick up some cases of innovation success and failure, and analyze them. Prepare your own report.	190minutes
5．	(Week 3) How do innovations proceed? (How) "What is the process of innovation?" Understand the standard process for initiating innovation. Learn representative theories and strategies that can be applied to the innovation process (open innovation, blue ocean strategy)	Apply the blue ocean strategy and create a new business idea.	190minutes
6．	"Case Studies of New Business Development in Large Corporations (Special Lecturer)" To learn about the realities and challenges of new business development in large corporations from a special lecturer.	Study about the company and prepare some questions.	190minutes
7．	(Week 4) Who will initiate innovation? (Who) "Innovation Organization and Leadership To understand ambidextrous management and effectuation. To think about what leadership is that generates innovation.	Study the characteristics of innovation leaders.	190minutes
8．	"Deciding the group theme Decide on a theme. Formulate a solution (hypothesis) to the problem, devise a prototype, and decide on research and analysis methods and division of roles.	Follow the conclusion agreed during group discussion	190minutes
9．	(Week 5) UX Workshop (Special lecturer) "Designing the Experience Workshop 1. Lecture (Human-centered innovation. Lecture (Human-centered innovation. Entrepreneurial mindset) Group work (sharing issues, creating solutions)	Prepare for idea generation by studying problems around you.	190minutes
10．	"Designing Experiences Workshop 2. Visualization (prototyping) of solutions and user testing Feedback and presentation of results	Review the process of Design Thinking and re-do the missing point, if any.	190minutes
11．	(Week 6) Innovation process exercise "Creating a business model proposal Students will experience the entire innovation process by creating a business plan according to the application sheet for the Shibaura Business Model Competition.	Discuss the topics among group members and prepare for the discussion.	190minutes
12．	12. "Presentation Preparation, Mutual Rehearsal Confirm the division of roles within the group, and rehearse each other's presentations to discover areas for improvement.	Deepen the discussion and co-operate to summarize.	190minutes
13．	(Week 7) "Group presentation (pitch), evaluation and review "Group presentation (pitch), evaluation and review First half of group presentation (pitch = final presentation), evaluation Experience the process of continuous improvement of innovation plans by having each group present (pitch) their business plans and mutually evaluate them.	Preparation for the presentation.	190minutes
14．	14. "Second half of group presentation (pitch = final presentation), evaluation Each group presents (pitches) their business plan, and through mutual evaluation, experience the process of continuous improvement of innovation plans. 　　General review, SBMC guidance	Review the presentation and prepare a report for the next cycle.	190minutes
Total.	-	-	2660minutes

Relationship between 'Goals and Objectives' and 'Course Outcomes'

	Class contribution	Individual assignment	Group activities	Total.
1.	10%	10%		20%
2.	10%	10%	10%	30%
3.	10%	10%	10%	30%
4.			20%	20%
Total.	30%	30%	40%	-

Evaluation method and criteria

Criteria:
Cooperating with the class and contributing to active discussions, 30%.
Individual assignment, 30%.
Play an active role in group work and contribute to maximizing team strength and results, 40%.

Evaluation criteria
- Meeting basic requirements: 60 points
- Meeting requirements with logical background: 70 points
- Meeting requirements by utilizing knowledge obtained in the course. The presentation is clear with a logical sequence. : 80 points

Textbooks and reference materials

The textbook will not be specified.

Reference books
The Innovation Dilemma, Christensen, 1997, Shoei-sha
The Ambidextrous Management, O'Reilly Tuschman, 2019, Toyo Keizai Inc.
Business Model Canvas Strategy Guide, Miki Imazu, 2020, Shoei-sha
Understanding Business Models, Tatsuhiko Inoue, 2021, Nikkei Inc.

Prerequisites

Research products and services that you think are innovative, and understand their characteristics and reasons for being a hit.

Office hours and How to contact professors for questions