Marketing is an activity that creates value and establishes a good relationship with customers through dialogue with the market.The
concept of marketing is necessary for all organizational activities including companies,and marketing is an indispensable
activity in all products and services.
The aim of this course is understanding the marketing concepts, understanding the basic terms and frameworks, and applying it to cases.
The aim of this course is understanding the marketing concepts, understanding the basic terms and frameworks, and applying it to cases.
By acquiring marketing concepts, terms and frameworks, participants will be able to set design goals while understanding society,
markets, customers and a business perspective.
- Understand the marketing consepts
- Understand the marketing terms and framworks
- Apply marketing terms and framworks to actual buisiness activities
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1. | Understanding of marketing: What is marketing, the overall picture of marketing (In addition, explain how to proceed classes) |
Think about "what is marketing" | 60minutes |
| 0minutes | |||
| 2. | Marketing concepts 1:Customer-oriented | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 3. | Marketing concepts2:Focus on current marketing | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 4. | analysis | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 5. | STP | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 6. | Product | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 7. | Price | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 8. | Place | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 9. | communication | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| 0minutes | |||
| 10. | marketing mix & Product lifecycle | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| final paper | 60minutes | ||
| 11. | Product development | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| final paper | 60minutes | ||
| 12. | product management | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| final paper | 60minutes | ||
| 13. | B to B marketing、＆ Survice marketing | Preparation: read pre-distributed materials | 60minutes |
| Review: answers to lesson tasks, and review parts that were insufficiently understood | 90minutes | ||
| final paper | 60minutes | ||
| 14. | Overall summary | Preparation: read pre-distributed materials | 60minutes |
| Total. | - | - | 2160minutes |
| response paper | final report | Total. | |
|---|---|---|---|
| 1. | 25% | 5% | 30% |
| 2. | 30% | 0% | 30% |
| 3. | 20% | 20% | 40% |
| Total. | 75% | 25% | - |
response paper to be imposed after each lecture（75%）
final report（25％）
final report（25％）
This course will proceed according to original materials.
The theme of the final report is the next book
・山井太著『スノーピーク「好きなことだけ！」を仕事にする経営』（日経BP社）
The theme of the final report is the next book
・山井太著『スノーピーク「好きなことだけ！」を仕事にする経営』（日経BP社）
- in the classroom,after class
- Questions by inquiry email are answered at any time.
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic problem-solving skills
| Work experience | Work experience and relevance to the course content if applicable |
|---|---|
| Applicable | A lecturer with experience in marketing and marketing research will lecture on the basic knowledge and basic concept of marketing. |
Last modified : Sat Mar 19 00:25:29 JST 2022