Course title
Y00710303
Marketing Research

 SUZUKI Atsushi Click to show questionnaire result at 2018
Course description
Marketing research is an indispensable tool for the understanding of society, markets and customers, and it is the foundation of business. In this class, lectures and exercises on quantitative research and data analysis which are the main methods of marketing research.
Note that qualitative research is not covered.
(contents of the syllabus may be changed depending on the number of participants)
Purpose of class
By understanding the concepts, processes and methods of marketing research, participants are expected to conduct research themselves and to utilize analysis software. the aim of course is to collect and analyze data and aim to be able to set design issues.
Goals and objectives
  1. Able to operate analysis software, perform analysis, and interpret results.
  2. Able to conduct quantitative research (design, data collection, tabulation).
  3. Design, conduct, and summarize marketing research.
Language
Japanese
Class schedule

 Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. 1: Introduction to marketing research(In addition, explain how to proceed classes)
2: Basics of Excel Operations 		Review：Basics of Excel Operations 90minutes
2. Factor analysis Review: Submission of class subjects 90minutes
3. Quantification Ⅲ Review: Submission of class subjects 90minutes
4. Regression analysis Review: Submission of class subjects 90minutes
5. Quantification Ⅰ Review: Submission of class subjects 90minutes
6. Research design Review: Submission of class subjects 90minutes
7. Data analysis exercise
（Report 1） 		Review: Submission of class subjects 90minutes
8. Quantitative survey Design Review: Submission of class subjects 90minutes
9. Questionnaire Review: Submission of class subjects 90minutes
10. tabulation Review: Submission of class subjects 90minutes
11. analysis Review: Submission of class subjects 90minutes
12. Multivariate analysis on survey data
(report 2) 		Review: Submission of class subjects 90minutes
13. hypothesis testing１ Review: Submission of class subjects 90minutes
14. hypothesis testing２
(report 3) 		Review: Submission of class subjects 90minutes
Total. - - 1260minutes
Relationship between 'Goals and Objectives' and 'Course Outcomes'

 class task report Total.
1. 20% 20% 40%
2. 20% 20% 40%
3. 20% 20%
Total. 40% 60% -
Evaluation method and criteria
task to be imposed at each lecture（40%）
report（60％=20%*3times）
Textbooks and reference materials
This course will proceed according to original materials.
Prerequisites
This course premises that participants learned "Data and Information","marketing".
Since the use of Excel is a prerequisite, you should review about the operation of Excel.
Office hours and How to contact professors for questions
  • in the classroom,after class
  • Questions by inquiry email are answered at any time.
Regionally-oriented
Non-regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic interpersonal skills
  • Course that cultivates a basic problem-solving skills
Active-learning course
Most classes are interactive
Course by professor with work experience
Work experience Work experience and relevance to the course content if applicable
Applicable A lecturer with experience in marketing and marketing research will lecture on the basic knowledge and practice of marketing research.
Education related SDGs:the Sustainable Development Goals
    Last modified : Wed May 25 04:15:06 JST 2022