Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
---|---|---|---|
1. | 1: Introduction to marketing research(In addition, explain how to proceed classes) 2: Basics of Excel Operations |
Review:Basics of Excel Operations | 90minutes |
2. | Factor analysis | Review: Submission of class subjects | 90minutes |
3. | Quantification Ⅲ | Review: Submission of class subjects | 90minutes |
4. | Regression analysis | Review: Submission of class subjects | 90minutes |
5. | Quantification Ⅰ | Review: Submission of class subjects | 90minutes |
6. | Research design | Review: Submission of class subjects | 90minutes |
7. | Data analysis exercise (Report 1) |
Review: Submission of class subjects | 90minutes |
8. | Quantitative survey Design | Review: Submission of class subjects | 90minutes |
9. | Questionnaire | Review: Submission of class subjects | 90minutes |
10. | tabulation | Review: Submission of class subjects | 90minutes |
11. | analysis | Review: Submission of class subjects | 90minutes |
12. | Multivariate analysis on survey data (report 2) |
Review: Submission of class subjects | 90minutes |
13. | hypothesis testing1 | Review: Submission of class subjects | 90minutes |
14. | hypothesis testing2 (report 3) |
Review: Submission of class subjects | 90minutes |
Total. | - | - | 1260minutes |
class task | report | Total. | |
---|---|---|---|
1. | 20% | 20% | 40% |
2. | 20% | 20% | 40% |
3. | 20% | 20% | |
Total. | 40% | 60% | - |
Work experience | Work experience and relevance to the course content if applicable |
---|---|
Applicable | A lecturer with experience in marketing and marketing research will lecture on the basic knowledge and practice of marketing research. |