This lecture provides students who specialize in the fields of technology and design with knowledge about corporate activities
and the basics of business. Based on the Business Model Canvas (BMC) used in business model planning, you will learn actual
examples and basic knowledge of business conducted by companies, corporate management, and the main points of businesses that
generate profits and grow. Lectures consist of (1) classroom lectures, (2) guest speaker lectures, and (3) individual or
group work. The lecture will introduce you to the basics of business and the need for innovation. The guest speakers who are
active in each field will talk about the field in relation to new business, and learn the actual situation of entrepreneurship
related to corporate management and new business model construction. You will reflect the basic knowledge from the lectures
and the lessons learned from the guest speakers in the business plan, aiming for the final day of the presentation. This lecture
also provides for you with the opportunity to thinking about your theme for the graduation theis.
[IMPORTANT] This course is designed as an intensive lectures (7 days) in summer.
[IMPORTANT] This course is designed as an intensive lectures (7 days) in summer.
1- To understand what a business model is, and to understand basic knowledge about corporate activities in general, management
and business ideas, and relevance to society from the perspective of a business model.
2- To form new business ideas through the process of developing and envisioning business models.
3- To acquire more practical discussion and research skills as you work toward the goal of presenting your business model.
4- To establish your own view of work and career through interaction with seniors who are active in the real world.
2- To form new business ideas through the process of developing and envisioning business models.
3- To acquire more practical discussion and research skills as you work toward the goal of presenting your business model.
4- To establish your own view of work and career through interaction with seniors who are active in the real world.
- To be able to explain what a business model is and its elements (eg, nine elements of the Business Model Canvas (BMC)).
- To be able to use the Business Model Canvas (BMC) to shape your new business ideas (Business Model Campus).
- To be able to announce and disseminate new business ideas so that others can accept them.
- To be able to manage individual and group processes toward the goal of announcing a business model (pitch).
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1. | [Guidance] Understand the basics of what a company is, such as its activities, organization, social significance, and the formation of industry. |
Find out about the companies and businesses you are interested in. | 190minutes |
| 2. | Everyone, including teachers, introduces themselves, including businesses of interest, and shares the motivation for attending. Think about what a business is. | Find out what kind of business you have. | 190minutes |
| 3. | Learn about the Business Model Campus (BMC) as the basis for thinking about business models. | Try to come up with business ideas. | 190minutes |
| 4. | Use BMC to shape your business model. | Try to shape your business ideas. | 190minutes |
| 5. | Clarify customer needs for each level and create an MVP (Minimum Viable Product). | Think about the value of products and services. | 190minutes |
| 6. | Business model lecture by guest speaker (1) | Find out about guests and write thank you after the lecture | 190minutes |
| 7. | Build and verify business model hypotheses. Correct if necessary. | Think "become" to the customer, required learning time: 100 minutes | 190minutes |
| 8. | Business model lecture by guest speaker (2) | Find out about guests and write thank you after the lecture | 190minutes |
| 9. | Think about how to make money and how to make money as a profit model. | How to make money (price and billing method), study the cost structure, etc. | 190minutes |
| 10. | Business model lecture by guest speaker (3) | Find out about guests and write thank you after the lecture | 190minutes |
| 11. | Lesson plan: Create a skeleton and prepare a presentation for the pitch. | Improve your presentation skills. | 190minutes |
| 12. | Business model lecture by guest speaker (4) | Find out about guests and write thank you after the lecture | 190minutes |
| 13. | [Pitch] Presentation and commentary of business model by students (first half) | Modify the business model. | 190minutes |
| 14. | [Pitch] Presentation and commentary of business model by students (second half) | Complete the business model. | 190minutes |
| Total. | - | - | 2660minutes |
| Creating a Business Model Canvas | Pitch | Interaction with seniors who are active in the real world | Total. | |
|---|---|---|---|---|
| 1. | 15% | 5% | 5% | 25% |
| 2. | 15% | 5% | 5% | 25% |
| 3. | 5% | 15% | 5% | 25% |
| 4. | 5% | 15% | 5% | 25% |
| Total. | 40% | 40% | 20% | - |
For the following items, the performance is evaluated based on the stated ratio, and the overall evaluation is made. Out of
100 points, 60 points will be passed.
・ Pitch (including presentation and slides): 45 points
・ Weekly assignments: 35 points
・ Thank you note for the guest speakers: 15 points
・Participation to the class discussions and activities: 5 points
・ Pitch (including presentation and slides): 45 points
・ Weekly assignments: 35 points
・ Thank you note for the guest speakers: 15 points
・Participation to the class discussions and activities: 5 points
textbook:
Tetsuro Kondo, Makoto Okiyama "How to make an illustration that understands the structure of business" (Smart Shinsho)
you can DL the textbook at https://note.com/bizgram/n/n3dbed12f95ea
Reference book:
Miki Imazu "Textbook for new businesses thinking while running" (Kanki Publishing)
Tetsuro Kondo "Business Model Picture Book" (KADOKAWA)
Tetsuro Kondo, Makoto Okiyama, Seiji Iwatani "Accounting Map" (Diamond)
Tetsuro Kondo, Makoto Okiyama "How to make an illustration that understands the structure of business" (Smart Shinsho)
you can DL the textbook at https://note.com/bizgram/n/n3dbed12f95ea
Reference book:
Miki Imazu "Textbook for new businesses thinking while running" (Kanki Publishing)
Tetsuro Kondo "Business Model Picture Book" (KADOKAWA)
Tetsuro Kondo, Makoto Okiyama, Seiji Iwatani "Accounting Map" (Diamond)
Find out about the companies and businesses you are interested in and how they do business and management.
- After class (other than that, please contact us by email)
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic interpersonal skills
- Course that cultivates a basic self-management skills
- Course that cultivates a basic problem-solving skills
| Work experience | Work experience and relevance to the course content if applicable |
|---|---|
| Applicable | One of the lecturer of this course is currently workin) to develop new businesses. |
- 8.DECENT WORK AND ECONOMIC GROWTH
- 9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
- 17.PARTNERSHIPS FOR THE GOALS
Last modified : Wed Mar 23 04:23:52 JST 2022