Entrepreneurship is not limited to start-ups, but refers to the attitude, ideas, and abilities to create new value in order
to create new businesses and solve social problems.
In this course, students will learn the process of business creation based on an understanding of the basics of entrepreneurship, and develop practical skills to discover real-world problems, devise solutions, and formulate action plans (business plans) to realize them.
In this course, students will learn the process of business creation based on an understanding of the basics of entrepreneurship, and develop practical skills to discover real-world problems, devise solutions, and formulate action plans (business plans) to realize them.
The purpose of this class is to cultivate an entrepreneurial attitude and ability to take action through experiencing the
innovation process.
| Goals and objectives | Course Outcomes | |
|---|---|---|
| 1. | To understand what entrepreneurship is and have the basic attitude to create new value and take risks | |
| 2. | To identify customers and their issues, and to turn the process of hypothesis testing (innovation process) | |
| 3. | Able to recognize one's own role in the organization and contribute to maximizing results (leadership) | |
| 4. | To be able to propose a new business model to the Shibaura Business Model Competition (SBMC). |
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1. | Introduction What is Innovation New Combination |
Prepare for the course and find out what entrepreneurship is. | 70分 |
| Research and respond to assignments | 120分 | ||
| 2. | Innovation Theories - Diffusion, Chasm, Disruptive Innovation, Innovator's Dilemma |
Study about the innovation theories | 70分 |
| Research and respond to assignments | 190分 | ||
| 3. | Empathy Business Model Canvas |
Study about the Business Model Canvas | 70分 |
| Research and respond to assignments | 190分 | ||
| 4. | Blue Ocean Strategy | Study about the Blue Ocean Strategy | 70分 |
| Research and respond to assignments | 190分 | ||
| 5. | Presentation Mid-term test |
Summarize the points | 120分 |
| Research and respond to assignments | 70分 | ||
| 6. | Special Lecture 1 | Study about the company | 120分 |
| Research and respond to assignments | 70分 | ||
| 7. | Special Lecture 2 | Review the previous session | 120分 |
| Research and respond to assignments | 70分 | ||
| 8. | How entrepreneurs think | Study about the characteristics of the entrepreneurs | 70分 |
| Research and respond to assignments | 120分 | ||
| 9. | Social Innovation | Study about the social innovation | 70分 |
| Research and respond to assignments | 120分 | ||
| 10. | Prototype and Test | Study about the ways of prototyping | 70分 |
| Research and respond to assignments | 120分 | ||
| 11. | Test and analysis of the result Business Plan creation |
Study about the research method | 70分 |
| Research and respond to assignments | 120分 | ||
| 12. | Preparation for the presentation | Create a business plan | 70分 |
| Make a business plan | 120分 | ||
| 13. | Group presentation ( Pitch presentation) Pitch evaluation |
Make a presentation materials | 70分 |
| Make a presentation materials | 120分 | ||
| 14. | Review and improvement SBMC application |
Find the point to be improved | 70分 |
| Apply for the SBMC | 120分 | ||
| Total. | - | - | 2870分 |
| Commitment to class | mid-term test | Group work | Final Pitch | Total. | |
|---|---|---|---|---|---|
| 1. | 10% | 20% | 0% | 5% | 35% |
| 2. | 10% | 0% | 0% | 5% | 15% |
| 3. | 10% | 0% | 10% | 5% | 25% |
| 4. | 10% | 0% | 5% | 10% | 25% |
| Total. | 40% | 20% | 15% | 25% | - |
Evaluation Method
- Classroom work and understanding (review, assignments, etc.)
- Mid-term test
- Group work and mutual evaluation
- Final presentation (pitch) content and pitch evaluation
Evaluation Criteria
Reach the target (lower limit) level・・60 points
Meets the target level: 70 points
Exceeds the target level: 80 points or more
Greatly exceeds the target level: 90 points or more
- Classroom work and understanding (review, assignments, etc.)
- Mid-term test
- Group work and mutual evaluation
- Final presentation (pitch) content and pitch evaluation
Evaluation Criteria
Reach the target (lower limit) level・・60 points
Meets the target level: 70 points
Exceeds the target level: 80 points or more
Greatly exceeds the target level: 90 points or more
| ways of feedback | specific contents about "Other" |
|---|---|
| Feedback in the class |
Textbooks will not be assigned. Other books and other reference materials will be introduced in class.
Entrepreneurship: An Introduction," Kutsuna, Kenji, et al, 2022, Yuhikaku
Business Model Canvas Thorough Strategy Guide," Miki Imazu, 2020, Shoei-sha
Business Models: Understanding Business Models," Tatsuhiko Inoue, 2021, Nikkei
Entrepreneurship: An Introduction," Kutsuna, Kenji, et al, 2022, Yuhikaku
Business Model Canvas Thorough Strategy Guide," Miki Imazu, 2020, Shoei-sha
Business Models: Understanding Business Models," Tatsuhiko Inoue, 2021, Nikkei
This class assumes that students have taken "Introduction to Technology Management" and "Introduction to Entrepreneurship"
in the previous year (or earlier) and obtained credits (or have equivalent knowledge and skills).
Students are encouraged to reflect on what they have learned in "Introduction to Technology Management" and "Introduction to Entrepreneurship" before and during the class period.
Students are encouraged to reflect on what they have learned in "Introduction to Technology Management" and "Introduction to Entrepreneurship" before and during the class period.
- Questions and consultations are welcome as needed. Please contact the professor in charge by e-mail or in person.
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic interpersonal skills
- Course that cultivates a basic self-management skills
- Course that cultivates a basic problem-solving skills
| Work experience | Work experience and relevance to the course content if applicable |
|---|---|
| Applicable | The primary instructor has been involved in new business development, research and development, etc. for a top global brand of musical instruments and audio equipment company for many years. He understands the difficulty and dynamism of new business through his practical experience, and plans to utilize his experience and knowledge in teaching this class as well. |
- 8.DECENT WORK AND ECONOMIC GROWTH
- 9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
Last modified : Sat Sep 09 08:24:05 JST 2023