Course title
Advanced Design Survey

Course content
Research and analysis are important parts of design work. Often, design work is regarded as artwork, focusing on deciding the colors and shapes of products. However, research plays a large role in deciding the direction of the product. This course gives students an understanding of oral, literary, and graphic log surveying based on ethnography in cultural anthropology.
Purpose of class
The purpose of this course is to learn ethnography techniques to organize not only the viewpoint of the manufacture but also the viewpoint of the user.
Goals and objectives
  1. Be able to explain ethnography
  2. Be able to write a fieldnote with sketch. (Fieldnote check)
  3. Be able to indicate the pros and cons of using DX tools for fieldwork. (Discussion, Peer review)
Relationship between 'Goals and Objectives' and 'Course Outcomes'

Fieldnote Peer evaluation Total.
1. 20% 0% 20%
2. 30% 30% 60%
3. 0% 20% 20%
Total. 50% 50% -
Class schedule

Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1. Direction and orientation. Summary ethnography in cultural anthropology. 50minutes
Summary the main point of participant observation. 50minutes
2. Ethnograpy and fieldnotes Prepare fieldnote. 30minutes
Review the left page of your fieldnote and summarize on the right page. 60minutes
3. Fieldwork - Interview [preparation] Summary the main point of interview. 50minutes
Summarize the first impression on your fieldnote. 50minutes
4. Fieldwork - Interview
Group member A Fieldnote, Interview
Group member B Fieldnote
Group member C DX tool, Interview
Group member D DX tool
Review the left page of your fieldnote and summarize on the right page. 100minutes
5. Fieldwork - Oservation
Group member A DX tool,Fieldnote, Interview
Group member B DX toolFieldnote
Group member C Interview
Group member D
[Fieldnote member] Review the left page of your fieldnote and summarize on the right page. 100minutes
[DX tool member] Add captions to photos and organize them in chronological order. 100minutes
6. Fieldnote check Review the checked point. 100minutes
7. Discussion Peer evaluation by students 100minutes
8. N/A N/A 0minutes
9. N/A N/A 0minutes
10. N/A N/A 0minutes
11. N/A N/A 0minutes
12. N/A N/A 0minutes
13. N/A N/A 0minutes
14. N/A N/A 100minutes
Total. - - 890minutes
Evaluation method and criteria
Fieldnote check 60%
Final presentation 40%
Submit all of fieldnote and DX data and finish the final presentation will get the 60point.
Feedback on exams, assignments, etc.
ways of feedback specific contents about "Other"
Feedback in the class
Textbooks and reference materials
reference materials
SIT e-Book online
(1) Research Methods for Product Design
Milton, Alex;Rodgers, Paul Laurence King Publishing 2013
ISBN: ISBN number:9781780673028, ISBN number:9781786274526
(2) An Introduction to Service Design : Designing the Invisible
Penin, Lara Bloomsbury Publishing USA 2018
ISBN: ISBN number:9781472572585, ISBN number:9781472572592
Pay your own transportation expenses.
Office hours and How to contact professors for questions
  • Tuesday 11:00-13:00
Regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic problem-solving skills
Active-learning course
Most classes are interactive
Course by professor with work experience
Work experience Work experience and relevance to the course content if applicable
Education related SDGs:the Sustainable Development Goals
Last modified : Fri Mar 22 04:09:04 JST 2024