Management of Innovation

Course title

0M103300

Course content

Innovation refers to providing new value through the provision of products or services, bringing about changes in the world. With the acceleration of technological advancements and mounting social issues, engineers are expected not only to provide technology but also to creatively solve social issues and create new businesses and industries.

In this course, students will learn theories and frameworks of innovation and develop entrepreneurial spirit and innovation creation skills through various exercises. Additionally, students will gain practical abilities through forming teams and proposing business models in the Shibaura Business Model Competition (SBMC).

Purpose of class

The aim is to acquire basic knowledge and methodology regarding innovation and develop practical abilities to apply them to real business and social problem-solving, along with fostering the attitude and proactive approach towards them.

Goals and objectives

To be able to communicate the concept and process of innovation to others in one's own words. (Basic understanding of innovation)
Acquire a spirit and ability to learn from failures, embrace change, and continue to challenge (entrepreneurship).
Ability to identify customers and problems, propose solutions, and go through the process of hypothesis and validation (innovation skills).
Ability to devise new business models and propose them in the Shibaura Business Model Competition

Relationship between 'Goals and Objectives' and 'Course Outcomes'

	Class contribution	Individual assignment	Group activities	Total.
1.	10%	5%		15%
2.	15%	5%	10%	30%
3.	15%	10%	10%	35%
4.	10%		10%	20%
Total.	50%	20%	30%	-

Language

Japanese

Class schedule

	Class schedule	HW assignments (Including preparation and review of the class.)	Amount of Time Required
1．	(Week 1) What is innovation? (What) "Guidance" Understand the outline, objectives, goals, and evaluation methods of the lecture on innovation. What is Innovation New combination	Read the syllabus and learn some principles of innovations.	190minutes
2．	Innovation Theory Diffusion of Innovation Innovation Process	Review the lecture and prepare your own report.	190minutes
3．	(Week 2) Innovation Theory Chasm Innovator's Dilemma	Study various innovation types and categories.	190minutes
4．	Business Model Analysis Use Business Model Canvas to analyse existing business model	Pick up some cases of innovation success and failure, and analyze them. Prepare your own report.	190minutes
5．	(Week 3) Define Customers and Problems How to find and develop customers Defining the problems	Create a new business idea.	190minutes
6．	Value Proposition Canvas Lecture and exercise of VPC - Value Proposition Canvas	Study about the company and prepare some questions.	190minutes
7．	(Week 4) Entrepreneurial Thinking Causation and Effectuation	Study the characteristics of innovation leaders.	190minutes
8．	Special Lecture Engineer in Innovation (guest lecture)	Follow the conclusion agreed during group discussion	190minutes
9．	(Week 5) Identification of Solutions Strategic Building Validation of Customers and Problems	Prepare for idea generation by studying problems around you.	190minutes
10．	Prototyping Solutions New Business Strategy Competitive Strategy, Blue Ocean Strategy	Review the process of Design Thinking and re-do the missing point, if any.	190minutes
11．	Innovation process exercise Creating a business model proposal Slide preparation Application form preparation	Discuss the topics among group members and prepare for the discussion.	190minutes
12．	Presentation Preparation Creation of Business Plans Finishing Business Model Proposals Preparation for Presentation	Deepen the discussion and co-operate to summarize.	190minutes
13．	(Week 7) Preparation for the final presentation	Preparation for the presentation.	190minutes
14．	Group presentation (pitch = final presentation), evaluation Each group presents (pitches) their business plan, and through mutual evaluation, experience the process of continuous improvement of innovation plans. General review, SBMC guidance	Review the presentation and prepare a report for the next cycle.	190minutes
Total.	-	-	2660minutes

Evaluation method and criteria

Criteria:
Cooperating with the class and contributing to active discussions, 30%.
Individual assignment, 30%.
Play an active role in group work and contribute to maximizing team strength and results, 40%.

Evaluation criteria
- Meeting basic requirements: 60 points
- Meeting requirements with logical background: 70 points
- Meeting requirements by utilizing knowledge obtained in the course. The presentation is clear with a logical sequence. : 80 points

Feedback on exams, assignments, etc.

ways of feedback	specific contents about "Other"
Feedback in the class

Textbooks and reference materials

The textbook will not be specified.

Reference books
The Innovation Dilemma, Christensen, 1997, Shoei-sha
The Ambidextrous Management, O'Reilly Tuschman, 2019, Toyo Keizai Inc.
Business Model Canvas Strategy Guide, Miki Imazu, 2020, Shoei-sha
Understanding Business Models, Tatsuhiko Inoue, 2021, Nikkei Inc.

Prerequisites

Research products and services that you think are innovative, and understand their characteristics and reasons for being a hit.

Office hours and How to contact professors for questions