Color, alongside form, is a fundamental element of design expression. It creates visual impressions and plays a crucial role
in conveying emotions and messages. This lecture is designed to explore the foundational concepts of color theory and to enhance
your ability to use color effectively by combining theoretical knowledge with perceptual experience.
In the first half of the course, students will study the basics of color. They will gain a comprehensive understanding of the three attributes of color: hue, lightness, and saturation, and examine how each characteristic impacts design. Additionally, students will explore color harmony and contrast, learning how to apply these principles to real-world design scenarios. The course will also cover the significance of color names in communication.
The second half of the course will concentrate on color psychology and color planning. Students will explore the psychological properties of color and consider how color influences emotions and behavior. Special emphasis will be placed on how color choices in marketing and branding affect consumer decision-making, with real-world examples provided. Furthermore, the course will address color management in both print and digital media, offering a technical perspective on color use.
In the first half of the course, students will study the basics of color. They will gain a comprehensive understanding of the three attributes of color: hue, lightness, and saturation, and examine how each characteristic impacts design. Additionally, students will explore color harmony and contrast, learning how to apply these principles to real-world design scenarios. The course will also cover the significance of color names in communication.
The second half of the course will concentrate on color psychology and color planning. Students will explore the psychological properties of color and consider how color influences emotions and behavior. Special emphasis will be placed on how color choices in marketing and branding affect consumer decision-making, with real-world examples provided. Furthermore, the course will address color management in both print and digital media, offering a technical perspective on color use.
The course will also explore the communicative function of color through real-life examples. This approach will help students
grasp the power of color by analyzing how specific colors convey affects and messages. By understanding that colors can have
different meanings across various cultures and regions, students will develop the ability to choose appropriate colors in
their designs.
Color theory is not just an abstract concept; it is a field that demands practical application. Effective use of color can clarify a design's message and amplify its visual impact. The ultimate goal is for students to acquire the skills needed to integrate color effectively into their own work, combining practical techniques with theoretical understanding. Through this course, students will come to view color not as mere decoration, but as a vital tool for communication.
Color theory is not just an abstract concept; it is a field that demands practical application. Effective use of color can clarify a design's message and amplify its visual impact. The ultimate goal is for students to acquire the skills needed to integrate color effectively into their own work, combining practical techniques with theoretical understanding. Through this course, students will come to view color not as mere decoration, but as a vital tool for communication.
- Acquire the theory and knowledge of color relevant to design activities and professional work.
- Understand the differences and characteristics in color representation across analog, printing, and digital environments.
- Understand the psychological properties of color.
| Interim Report | Final Report | Active participation in class | Total. | |
|---|---|---|---|---|
| 1. | 20% | 15% | 25% | 60% |
| 2. | 10% | 15% | 25% | |
| 3. | 5% | 10% | 15% | |
| Total. | 35% | 40% | 25% | - |
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1. | Orientation: Necessity of learning color theory, three elements for seeing colors | Read textbook p. 3-21 | 100minutes |
| 2. | Ocular: History of Ophthalmology, Eye Mechanism, Color Vision | Read about vision in the reference book | 100minutes |
| 3. | Light: Sunlight, Natural Light, Spectrum, Artificial Illumination, Units of Light | Read about optics in the reference book Review of the previous week |
100minutes |
| 4. | Three Attributes of Color (1): Hue, Lightness, and Saturation; Primary, Complementary Colors, and Color Appearance | Read about the three attributes in the reference book Review of the previous week |
100minutes |
| 5. | Three Attributes of Color (2): Color Sphere, PCCS Tone Concepts, and Color Order Systems | Read about the three attributes in the reference book Review of the previous week |
100minutes |
| 6. | Numerical Color Order Systems: Ostwald, DIN, XYZ | Read about the three attributes in the reference book Review of the previous week |
100minutes |
| 7. | The Origin of Color Harmony: Texture | Interim report production | 200minutes |
| 8. | Color and Psychology (1): Symbolism, Preference, Regionality in Fashion, CI, VI | Read the second half of the textbook Review the previous week |
100minutes |
| 9. | Color and Psychology (2): Illusion, Contrastive Assimilation Phenomenon, Op Art, Gestalt Psychology, Safety Color, Visibility, Legibility | Read a book about optical illusions in the reference book Review of the previous week |
100minutes |
| 10. | Print and Media: Color Management and Digital Humanities | Read the handouts Review the previous week |
100minutes |
| 11. | Color and Culture (1): Ethnicity, Race and Gender (Film) |
Submit a response paper | 60minutes |
| 12. | Color and Culture (2): Ethnicity, Race, and Gender International Survey |
Read the handouts Review the previous week |
100minutes |
| 13. | Lectures by Special Speaker Color Planning: Practice in Product, Architecture, and Environment Design |
Review of previous weeks | 100minutes |
| 14. | Review of previous classes Report Submission |
Submit a final report | 200minutes |
| Total. | - | - | 1560minutes |
Comprehension and expressive ability will be evaluated through the submission of [Assignment 1] (research) and [Assignment
2] (report).
For the research assignment, a higher level of detail and description will result in a higher score. The report will be assessed based on the clarity of the student's understanding of the design requirements and the assignment, with a passing score set at 60 points.
Please note that missing 5 out of the 14 classes will result in a failing grade, regardless of whether you submit your assignments.
For the research assignment, a higher level of detail and description will result in a higher score. The report will be assessed based on the clarity of the student's understanding of the design requirements and the assignment, with a passing score set at 60 points.
Please note that missing 5 out of the 14 classes will result in a failing grade, regardless of whether you submit your assignments.
| ways of feedback | specific contents about "Other" |
|---|---|
| Feedback in the class |
Textbook:
- Hidaka, K. (2024). The Art of Color Categorization. Palgrave Macmillan.
ISBN: 978-3-031-47689-1
eBook ISBN: 978-3-031-47690-7
Reference:
- Munsell, A. H. (2008). A color notation: A measured color system, based on the three qualities hue, value and chroma [EBook #26054]. Project Gutenberg. https://www.gutenberg.org/ebooks/26054
- Berlin, B., & Kay, P. (1999). Basic color terms: Their universality and evolution. The Center for the Study of Language and Information (CSLI).
Various references will be introduced in class, so please refer to reference books in the library or search the Internet for information.
- Hidaka, K. (2024). The Art of Color Categorization. Palgrave Macmillan.
ISBN: 978-3-031-47689-1
eBook ISBN: 978-3-031-47690-7
Reference:
- Munsell, A. H. (2008). A color notation: A measured color system, based on the three qualities hue, value and chroma [EBook #26054]. Project Gutenberg. https://www.gutenberg.org/ebooks/26054
- Berlin, B., & Kay, P. (1999). Basic color terms: Their universality and evolution. The Center for the Study of Language and Information (CSLI).
Various references will be introduced in class, so please refer to reference books in the library or search the Internet for information.
- Purchase the textbook as required.
- A list of reference materials will be provided during the orientation.
- Additional materials, art supplies, and software will be introduced as needed throughout the course.
- A list of reference materials will be provided during the orientation.
- Additional materials, art supplies, and software will be introduced as needed throughout the course.
- Write down any questions or concerns you have and submit them to the faculty. They will be addressed in the following week.
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic self-management skills
- Course that cultivates a basic problem-solving skills
| Work experience | Work experience and relevance to the course content if applicable |
|---|---|
| Applicable | - Supervised the "Survey of 100 Countries Around the World Associated with Red" for Hakuhodo Inc.'s magazine "Advertisement."
- Supervised "Irodori-Midori," a color culture experience corner, at the related event for the "Rekihaku Irozukushi" exhibition at the National Museum of Japanese History. - Authored the official textbooks for AFT Color Proficiency Test Levels 1 and 2 under the auspices of the Ministry of Education, Culture, Sports, Science and Technology. - Served as an advisor to the town of Hakone, overseeing the development of a Local Landscape Color Pamphlet. |
- 4.QUALITY EDUCATION
- 5.GENDER EQUALITY
- 9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
- 10.REDUCED INEQUALITIES
- 12.RESPONSIBLE CONSUMPTION & PRODUCTION
Last modified : Tue Sep 17 18:22:11 JST 2024