Applied Entrepreneurship

Course title

30252100

	HASEGAWA Yutaka
	KATO Kyoko

Course description

Entrepreneurship is not limited to start-ups, but refers to the attitude, ideas, and abilities to create new value in order to create new businesses and solve social problems.
In this course, students will learn the process of business creation based on an understanding of the basics of entrepreneurship, and develop practical skills to discover real-world problems, devise solutions, and formulate action plans (business plans) to realize them.

Purpose of class

The purpose of this class is to cultivate an entrepreneurial attitude and ability to take action through experiencing the innovation process.

Goals and objectives

To understand what entrepreneurship is and have the basic attitude to create new value and take risks
To identify customers and their issues, and to turn the process of hypothesis testing (innovation process)
Able to recognize one's own role in the organization and contribute to maximizing results (leadership)
To be able to propose a new business model to the Shibaura Business Model Competition (SBMC).

Relationship between 'Goals and Objectives' and 'Course Outcomes'

	Commitment to class	mid-term test	Group work	Final Pitch	Total.
1.	10%	20%	0%	5%	35%
2.	10%	0%	0%	5%	15%
3.	10%	0%	10%	5%	25%
4.	10%	0%	5%	10%	25%
Total.	40%	20%	15%	25%	-

Language

Japanese

Class schedule

	Class schedule	HW assignments (Including preparation and review of the class.)	Amount of Time Required
1.	Introduction What is Innovation New Combination	Prepare for the course and find out what entrepreneurship is.	70minutes
1.	Introduction What is Innovation New Combination	Research and respond to assignments	120minutes
2.	Innovation Theories - Diffusion, Chasm, Disruptive Innovation, Innovator's Dilemma	Study about the innovation theories	70minutes
2.		Research and respond to assignments	190minutes
3.	Empathy Business Model Canvas	Study about the Business Model Canvas	70minutes
3.	Empathy Business Model Canvas	Research and respond to assignments	190minutes
4.	Blue Ocean Strategy	Study about the Blue Ocean Strategy	70minutes
4.	Blue Ocean Strategy	Research and respond to assignments	190minutes
5.	Presentation Mid-term test	Summarize the points	120minutes
5.	Presentation Mid-term test	Research and respond to assignments	70minutes
6.	Special Lecture 1	Study about the company	120minutes
6.	Special Lecture 1	Research and respond to assignments	70minutes
7.	Special Lecture 2	Review the previous session	120minutes
7.	Special Lecture 2	Research and respond to assignments	70minutes
8.	How entrepreneurs think	Study about the characteristics of the entrepreneurs	70minutes
8.	How entrepreneurs think	Research and respond to assignments	120minutes
9.	Social Innovation	Study about the social innovation	70minutes
9.	Social Innovation	Research and respond to assignments	120minutes
10.	Prototype and Test	Study about the ways of prototyping	70minutes
10.	Prototype and Test	Research and respond to assignments	120minutes
11.	Test and analysis of the result Business Plan creation	Study about the research method	70minutes
11.	Test and analysis of the result Business Plan creation	Research and respond to assignments	120minutes
12.	Preparation for the presentation	Create a business plan	70minutes
12.	Preparation for the presentation	Make a business plan	120minutes
13.	Group presentation ( Pitch presentation) Pitch evaluation	Make a presentation materials	70minutes
13.	Group presentation ( Pitch presentation) Pitch evaluation	Make a presentation materials	120minutes
14.	Review and improvement SBMC application	Find the point to be improved	70minutes
14.	Review and improvement SBMC application	Apply for the SBMC	120minutes
Total.	-	-	2870minutes

Evaluation method and criteria

Evaluation Method
- Classroom work and understanding (review, assignments, etc.)
- Mid-term test
- Group work and mutual evaluation
- Final presentation (pitch) content and pitch evaluation

Evaluation Criteria
Reach the target (lower limit) level・・60 points
Meets the target level: 70 points
Exceeds the target level: 80 points or more
Greatly exceeds the target level: 90 points or more

Feedback on exams, assignments, etc.

ways of feedback	specific contents about "Other"
Feedback in the class

Textbooks and reference materials

Textbooks will not be assigned. Other books and other reference materials will be introduced in class.

Entrepreneurship: An Introduction," Kutsuna, Kenji, et al, 2022, Yuhikaku
Business Model Canvas Thorough Strategy Guide," Miki Imazu, 2020, Shoei-sha
Business Models: Understanding Business Models," Tatsuhiko Inoue, 2021, Nikkei

Prerequisites

This class assumes that students have taken "Introduction to Technology Management" and "Introduction to Entrepreneurship" in the previous year (or earlier) and obtained credits (or have equivalent knowledge and skills).
Students are encouraged to reflect on what they have learned in "Introduction to Technology Management" and "Introduction to Entrepreneurship" before and during the class period.

Office hours and How to contact professors for questions

Questions and consultations are welcome as needed. Please contact the professor in charge by e-mail or in person.

Regionally-oriented

Non-regionally-oriented course

Development of social and professional independence

Course that cultivates an ability for utilizing knowledge
Course that cultivates a basic interpersonal skills
Course that cultivates a basic self-management skills
Course that cultivates a basic problem-solving skills

Active-learning course

Most classes are interactive

Course by professor with work experience

Work experience	Work experience and relevance to the course content if applicable
Applicable	The primary instructor has been involved in new business development, research and development, etc. for a top global brand of musical instruments and audio equipment company for many years. He understands the difficulty and dynamism of new business through his practical experience, and plans to utilize his experience and knowledge in teaching this class as well.

Education related SDGs:the Sustainable Development Goals