Course title
4M9999401
Kansei Design Theory

 NAKAJIMA Mizuki
Course content
As technology advances, products and services become more sophisticated, leading to increasingly complex and refined consumer needs. This suggests that as expectations for products rise, their value is determined by how well they fulfill those expectations. If a product fails to meet or differs from the expectations held beforehand, its evaluation tends to decline.
Additionally, when assessing a product, people often make assumptions about its nature based on its appearance. In other words, the visual design of a product conveys its image and concept. When this visual explanation aligns with consumer needs, it fosters a sense of resonance and leads to heightened expectations for the product.
In this lecture, we will explore the explanatory power of formative expression and deepen our understanding of the relationship between expression and impression through practical exercises.
・The course content may vary depending on the number of enrolled students.
・The subject of formative expression may be adjusted according to the enrolled students.
Purpose of class
The objective is to explore the relationship between formative expression (such as shape, color, and representation) and its impression, and to learn through practice how to create expressions that align with a given concept.
Goals and objectives
  1. Be able to set an experimental objective with design expression in mind.
  2. Be able to construct an experimental plan tailored to the objective, focusing on formative expression and its evaluation based on the combination of various elements.
  3. Be able to create design expressions based on insights gained from experimental results.
  4. Be able to fully explain the intent behind the design expression.
Relationship between 'Goals and Objectives' and 'Course Outcomes'

 Experimental Plan Analysis and Consideration of Experimental Results Design Expression Total.
1. 15% 15%
2. 15% 15%
3. 30% 10% 40%
4. 30% 30%
Total. 30% 30% 40% -
Language
Japanese
Class schedule

 Class schedule HW assignments (Including preparation and review of the class.) Amount of Time Required
1． Orientation: Scientific approach to design Reading papers on design studies 190minutes
2． Shape, Color, and Layout: Relationship between formative elements and impressions Consideration of the relationship between formative elements and impressions 190minutes
3． Design Expression 1: Business card design Examine design expression 190minutes
4． Understanding Kansei Design Reading papers related to Kansei 190minutes
5． Experimental Plan 1: About the evaluation target Examine the experimental plan 190minutes
6． Experimental Plan 2: About the evaluation content
※ Submission 1 		Examine the experimental plan 190minutes
7． Experiment Implementation Summarize the experimental results 190minutes
8． Analysis of Experimental Results Proceed with the analysis of experimental results 190minutes
9． Consideration of Experimental Results: Extracting design elements from the analysis
※ Submission 2 		Extract design elements from the consideration of results 190minutes
10． Design Expression 2: Business card design Create 190minutes
11． Design Expression 3 Business card design Create 190minutes
12． Design Expression 4: Business card design Create 190minutes
13． Preparation for the Review Session Create 190minutes
14． Review Session
※ Submission 3 		Refine based on the review feedback 190minutes
Total. - - 2660minutes
Evaluation method and criteria
Evaluation will be based on a total of 100 points, with the following distribution:
・Experimental Plan: 30%
・Analysis and Consideration of Experimental Results (Extraction of Design Elements): 30%
・Design Expression: 40%
A minimum score of 60 points or higher is required to earn course credit.
Feedback on exams, assignments, etc.
ways of feedback specific contents about "Other"
Feedback in the class
Textbooks and reference materials
Introduced as appropriate during the class.
Prerequisites
Read books on graphic design
Office hours and How to contact professors for questions
  • Please first contact us via email, including the details.
Regionally-oriented
Non-regionally-oriented course
Development of social and professional independence
  • Course that cultivates an ability for utilizing knowledge
  • Course that cultivates a basic self-management skills
  • Course that cultivates a basic problem-solving skills
Active-learning course
Most classes are interactive
Course by professor with work experience
Work experience Work experience and relevance to the course content if applicable
N/A 該当しない
Education related SDGs:the Sustainable Development Goals
  • 9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • 12.RESPONSIBLE CONSUMPTION & PRODUCTION
Last modified : Sat Apr 12 04:05:27 JST 2025