Developing Business Model

Course Description:
This course centers around the development and presentation of business ideas, culminating in participation in the Shibaura Business Model Competition (SBMC) hosted by the university. Students will engage in various activities including idea formulation, pitch simulation, presentation material creation, and group evaluations throughout the duration of the course.

Course Structure:
This course is designed for third-year students specializing in technology and design. It is structured to guide students through the process of refining their ideas, utilizing technical expertise from the Department of Design Engineering, and translating them into viable business models. The course comprises three main components:

Classroom Sessions: These sessions will focus on practical knowledge related to business model development, using the Business Model Canvas (BMC) framework as a foundation. Topics covered will include idea generation, business connectivity, and practical application of theoretical concepts.

Guest Speaker Lectures: Esteemed professionals from various fields will deliver lectures, sharing insights on entrepreneurship, business management, and the practical aspects of building new business models. These sessions will provide valuable real-world perspectives to supplement classroom learning.

Group Work: Students will collaborate in groups to refine their business ideas through discussion and iterative development. This hands-on approach will allow students to experience the evolution of their ideas into more robust business models.

At the culmination of the course, students will present simulated pitches for the SBMC competition, integrating the knowledge gained from classroom sessions and guest lectures.

1- To understand what a business model is, and to understand basic knowledge about corporate activities in general, management and business ideas, and relevance to society from the perspective of a business model.
2- To form new business ideas through the process of developing and envisioning business models.
3- To acquire more practical discussion and research skills as you work toward the goal of presenting your business model.
4- To establish your own view of work and career through interaction with seniors who are active in the real world.

1. To be able to explain what a business model is and its elements (eg, nine elements of the Business Model Canvas (BMC)).
2. To be able to use the Business Model Canvas (BMC) to shape your new business ideas (Business Model Campus).
3. To be able to announce and disseminate new business ideas so that others can accept them.
4. To be able to manage individual and group processes toward the goal of announcing a business model (pitch).

Japanese

Performance in this course will be assessed based on the following criteria, resulting in an overall evaluation. A total score of 60 out of 100 points is required to pass.

Group Work in the First Lecture: 5%
Group Project*: 40%
Midterm Test: 20%
Final Test: 15%
Weekly Assignments**: 20%
Total (out of 100 points): 100%

*Including: SBMC Submission, Quality of Business Model, Simulated Pitch & Presentation Material, Member Evaluations
**Including: Attendance and Engagement in Lectures, Guest Assignments, Reflections, Preparation for Final Assignment, and others

Evaluation Criteria for Each Assignment or Project:

Exceptional and thorough responses to all given tasks or questions, demonstrating a high level of specificity and detail: 90% and above
Mostly exceptional and thorough responses with some areas demonstrating a high level of specificity and detail: 80% to 89%
Appropriate and detailed responses from a suitable perspective to all given tasks or questions: 70% to 79%
Responses from an appropriate perspective to all given tasks or questions: 60% to 69%
Responses not meeting the required perspective for the given tasks or questions: Below 59%

Reference book:
Miki Imazu "Textbook for new businesses thinking while running" (Kanki Publishing)
Tetsuro Kondo "Business Model Picture Book" (KADOKAWA)
Tetsuro Kondo, Makoto Okiyama, Seiji Iwatani "Accounting Map" (Diamond)

Course Policies and Guidelines:

Final Assignment: The final assignment for this course is the submission of a business idea to the SBMC competition. This includes the idea itself, a simulated pitch presentation during the final week, presentation materials, and evaluations from group work activities. Participation in SBMC is mandatory, and there are no exceptions.

Research Basis: All business ideas developed in this course must be based on research conducted within the Department of Design Engineering. Ideas not grounded in this research will not be considered for assessment.

Attendance and Participation: Attendance is mandatory from the first session onwards. Absence from the initial session will result in exclusion from the course. In case of illness, students must submit an official absence notice and demonstrate an equivalent level of understanding and engagement before being allowed to attend subsequent sessions. There will be no opportunities for resubmission of tests or assignments missed due to absence.

• After class (other than that, please contact us by email)

Regionally-oriented course

• Course that cultivates an ability for utilizing knowledge
• Course that cultivates a basic interpersonal skills
• Course that cultivates a basic self-management skills
• Course that cultivates a basic problem-solving skills

Most classes are interactive

• 8.DECENT WORK AND ECONOMIC GROWTH
• 9.INDUSTRY, INNOVATION AND INFRASTRUCTURE
• 17.PARTNERSHIPS FOR THE GOALS