The purpose of this course is to develop the ability of graduate students with technical expertise to create new value based
on their academic knowledge and research outcomes while considering the uncertainties of future society.
Students will integrate future-oriented thinking, understanding of customer needs, and exploration of technological possibilities. Through this process, they will learn how to transform ideas into feasible business models and develop practical skills for innovation and entrepreneurship.
Students will integrate future-oriented thinking, understanding of customer needs, and exploration of technological possibilities. Through this process, they will learn how to transform ideas into feasible business models and develop practical skills for innovation and entrepreneurship.
This course is a practical entrepreneurship course for graduate students in science and engineering fields. It aims to help
students develop ideas for new products and services that address social challenges or create new business opportunities.
Working in groups, students will design future-oriented concepts and organize them into concrete business models.
The course will be conducted as a three-day intensive program. On the first and second days, students will identify themes based on future insights and develop concepts for new products or services. On the third day, they will use the Business Model Canvas to develop a concrete business plan. As a final outcome, students are required to submit an entry to the Shibaura Business Model Competition (SBMC).
The course will be conducted as a three-day intensive program. On the first and second days, students will identify themes based on future insights and develop concepts for new products or services. On the third day, they will use the Business Model Canvas to develop a concrete business plan. As a final outcome, students are required to submit an entry to the Shibaura Business Model Competition (SBMC).
- Students will be able to explain fundamental perspectives for understanding future society under conditions of high uncertainty.
- Students will be able to identify social challenges and market opportunities in a structured manner through future-oriented analysis.
- Students will be able to develop concepts for new products or services based on customer needs and technological possibilities.
- Students will be able to organize a business model using the Business Model Canvas.
- Students will be able to prepare an SBMC entry sheet and presentation materials.
| Participation and contribution to the class | Assignments and quizzes | Group work | Total. | |
|---|---|---|---|---|
| 1. | 10% | 10% | 5% | 25% |
| 2. | 5% | 10% | 10% | 25% |
| 3. | 5% | 10% | 10% | 25% |
| 4. | 10% | 15% | 25% | |
| Total. | 30% | 30% | 40% | - |
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1． | (July 30) (Toyosu Campus, Face-to-Face) Orientation / Entrepreneurship and Uncertainty Course overview Approaches to dealing with uncertainty |
Conduct research on future technologies and customer needs expected in the next five years. | 90minutes |
| Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 100minutes | ||
| 2． | (July 30) (Toyosu Campus, Face-to-Face) Creative Thinking Fundamentals of creative thinking Approaches to idea generation |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 3． | (July 30) (Toyosu Campus, Face-to-Face) Vision and Problem Definition What is a vision? Understanding social challenges |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 4． | (July 30) (Toyosu Campus, Face-to-Face) Future Insight I Exploring social challenges ten years from now |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 5． | (July 30) (Toyosu Campus, Face-to-Face) Future Insight II Horizon scanning Group formation and theme selection |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 6． | (July 31) (Toyosu Campus, Face-to-Face) Selection of Market Themes Organizing the results of the future insight analysis |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 7． | (July 31) (Toyosu Campus, Face-to-Face) Future Analysis Analysis using scanning materials |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 8． | (July 31) (Toyosu Campus, Face-to-Face) Insights into Customer Needs and Technology |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 9． | (July 31) (Toyosu Campus, Face-to-Face) Guest Lecture |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 10． | (July 31) (Toyosu Campus, Face-to-Face) Idea Generation for New Products and Services Midterm presentations and feedback |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 11． | (August 1) (Toyosu Campus, Face-to-Face) Introduction to the Business Model Canvas |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 12． | (August 1) (Toyosu Campus, Face-to-Face) Business Model Development Workshop |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 13． | (August 1) (Toyosu Campus, Face-to-Face) Preparation of the SBMC Entry Sheet |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| 14． | (August 1) (Toyosu Campus, Face-to-Face) Final Presentations and Feedback |
Review and prepare for each class using the pre-class and post-class assignments provided in each session. | 190minutes |
| Total. | - | - | 2660minutes |
Evaluation Method and Criteria
Students will be evaluated based on their overall performance according to the following components and weightings.
The maximum score is 100 points, and 60 points is the minimum passing score.
Participation and contribution to class (e.g., active engagement and reflection) — 30%
Assignments and quizzes — 30%
Group work (contribution to the group, presentation materials, pitch presentation, SBMC submission documents, etc.) — 40%
Submission to the Shibaura Business Model Competition (SBMC) is a requirement for receiving course credit.
Grading Standards
60 points: Meets the minimum requirements of the assignment and achieves the basic learning objectives.
70 points: Responds appropriately and logically to the assignment and meets the expected learning objectives.
80 points or higher: Provides an excellent response that exceeds the assignment requirements and learning objectives.
Attendance
Attendance alone does not increase the grade. Students are expected to actively participate in class activities, including discussions, questions, and group work.
Late arrival or absence will result in a deduction of points. Failure to follow the course rules may also result in a reduction in the grade.
Attendance will be recorded using smartphones.
Students who miss more than one of the three class days or fail to submit more than one assignment will receive a failing grade unless there is a valid reason.
In exceptional circumstances, and only with prior approval from the instructor, students may attend the class on demand and have it counted as attendance. However, online participation cannot fully replace face-to-face participation.
Students will be evaluated based on their overall performance according to the following components and weightings.
The maximum score is 100 points, and 60 points is the minimum passing score.
Participation and contribution to class (e.g., active engagement and reflection) — 30%
Assignments and quizzes — 30%
Group work (contribution to the group, presentation materials, pitch presentation, SBMC submission documents, etc.) — 40%
Submission to the Shibaura Business Model Competition (SBMC) is a requirement for receiving course credit.
Grading Standards
60 points: Meets the minimum requirements of the assignment and achieves the basic learning objectives.
70 points: Responds appropriately and logically to the assignment and meets the expected learning objectives.
80 points or higher: Provides an excellent response that exceeds the assignment requirements and learning objectives.
Attendance
Attendance alone does not increase the grade. Students are expected to actively participate in class activities, including discussions, questions, and group work.
Late arrival or absence will result in a deduction of points. Failure to follow the course rules may also result in a reduction in the grade.
Attendance will be recorded using smartphones.
Students who miss more than one of the three class days or fail to submit more than one assignment will receive a failing grade unless there is a valid reason.
In exceptional circumstances, and only with prior approval from the instructor, students may attend the class on demand and have it counted as attendance. However, online participation cannot fully replace face-to-face participation.
| ways of feedback | specific contents about "Other" |
|---|---|
| Feedback in the class |
No specific textbook is required for this course.
The following books are recommended as reference materials. Additional books and materials may be introduced during the course as appropriate.
Hitotsubashi University Institute of Innovation Research (2022). Introduction to Innovation Management (New Edition). Nikkei Publishing.
Tadokoro, M. (2019). The Science of Startups. Nikkei BP.
Kurashima, Y. (2014). Global Standard Presentation Skills: How to Communicate Logic Effectively. Kodansha.
The following books are recommended as reference materials. Additional books and materials may be introduced during the course as appropriate.
Hitotsubashi University Institute of Innovation Research (2022). Introduction to Innovation Management (New Edition). Nikkei Publishing.
Tadokoro, M. (2019). The Science of Startups. Nikkei BP.
Kurashima, Y. (2014). Global Standard Presentation Skills: How to Communicate Logic Effectively. Kodansha.
Preparation Before Course Registration
This course is mainly conducted face-to-face.
Students must bring a PC and smartphone to each class.
The course adopts an active learning style with many group activities. Students are expected to respect others’ opinions and actively participate in discussions and teamwork.
Classes will be recorded via Zoom, and links will be shared on ScombZ. Recordings may not be available due to technical issues.
Related Courses
This course, Entrepreneurship Practice, is designed to be taken after Management of Innovation (Q1) and Advanced Marketing (Q2) to enhance learning outcomes.
Management of Innovation provides theoretical foundations such as technological innovation, competitive environments, organizational design, and R&D management. Advanced Marketing focuses on customer understanding, market analysis, competitive strategy, and value creation in markets.
Building on these perspectives, this course focuses on practical activities including the development of new product and service ideas, business model design, and commercialization considerations.
Submission to the Shibaura Business Model Competition (SBMC) is required to receive course credit.
Through participation in SBMC, students develop business proposals based on their research and technical expertise and receive feedback from external evaluators.
Students are strongly encouraged to take the related courses whenever possible.
This course is mainly conducted face-to-face.
Students must bring a PC and smartphone to each class.
The course adopts an active learning style with many group activities. Students are expected to respect others’ opinions and actively participate in discussions and teamwork.
Classes will be recorded via Zoom, and links will be shared on ScombZ. Recordings may not be available due to technical issues.
Related Courses
This course, Entrepreneurship Practice, is designed to be taken after Management of Innovation (Q1) and Advanced Marketing (Q2) to enhance learning outcomes.
Management of Innovation provides theoretical foundations such as technological innovation, competitive environments, organizational design, and R&D management. Advanced Marketing focuses on customer understanding, market analysis, competitive strategy, and value creation in markets.
Building on these perspectives, this course focuses on practical activities including the development of new product and service ideas, business model design, and commercialization considerations.
Submission to the Shibaura Business Model Competition (SBMC) is required to receive course credit.
Through participation in SBMC, students develop business proposals based on their research and technical expertise and receive feedback from external evaluators.
Students are strongly encouraged to take the related courses whenever possible.
- After class or by appointment via email (the email address will be provided during the course).
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic interpersonal skills
- Course that cultivates a basic self-management skills
- Course that cultivates a basic problem-solving skills
| Work experience | Work experience and relevance to the course content if applicable |
|---|---|
| Applicable | This course is designed based on the instructor’s professional experience in startup support, business development, and industry–university collaboration, while also incorporating theoretical frameworks from entrepreneurship and innovation studies. By examining practical cases of venture creation and managerial decision-making and relating them to findings from prior research, the course aims to develop students’ ability to explore new business creation through the integration of theory and practice. |
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Last modified : Sat Mar 14 13:59:39 JST 2026