| Program / Major | mDP | Goals |
|---|---|---|
| Department of Design Engineering | C | 数学、自然科学、および情報技術の基礎的な考え方を理解し、それらを応用することができる。 |
| Department of Design Engineering | D2 | 目標に対して情報を収集・分析し課題設定を行い、計画を立案し、他者と協力して進め、結果をまとめることができる。 |
By understanding the basic concepts, processes and methods of research, students will be able to conduct their own research
using statistical software. Through this, the aim is to be able to collect and analyse information on society, markets and
customers, and to be able to set design issues.
At the same time, the course aims to develop the ability to think deeply about the background and meaning of data and to read numbers correctly.
At the same time, the course aims to develop the ability to think deeply about the background and meaning of data and to read numbers correctly.
In marketing and design, collecting and analysing social, market and customer information and setting issues through research
is an indispensable process. Marketing research is a tool to support these activities and is the foundation of business.
In this course, lectures and exercises will focus on quantitative research and data analysis, which are the main methods of marketing research. Note that qualitative research will not be covered.
(Note 1: The content of the syllabus is subject to change depending on the number of participants.)
(Note 2: It is essential to bring a PC with Excel and Power Point capabilities.)
In this course, lectures and exercises will focus on quantitative research and data analysis, which are the main methods of marketing research. Note that qualitative research will not be covered.
(Note 1: The content of the syllabus is subject to change depending on the number of participants.)
(Note 2: It is essential to bring a PC with Excel and Power Point capabilities.)
- Able to use analytical software to produce appropriate analytical outputs.
- Able to consider the background and meaning of the data and correctly read the results of the analysis.
- Able to identify issues, design, conduct and summarise research on their own.
| class task | report | Total. | |
|---|---|---|---|
| 1. | 25% | 15% | 40% |
| 2. | 15% | 25% | 40% |
| 3. | 0% | 20% | 20% |
| Total. | 40% | 60% | - |
| Class schedule | HW assignments (Including preparation and review of the class.) | Amount of Time Required | |
|---|---|---|---|
| 1. | Introduction to marketing research (In addition, explain how to proceed classes) | Check the syllabus. | 30minutes |
| 2. | Factor analysis | After class: Work on class assignments | 60minutes |
| 3. | Quantification Ⅲ | After class: Work on class assignments | 60minutes |
| 4. | Regression analysis | After class: Work on class assignments | 60minutes |
| 5. | Research design | After class: Work on class assignments | 60minutes |
| 6. | Data collection | (none) | 0minutes |
| 7. | Data cleaning, analysis, Reporting （Report 1） |
Submission of report2 | 300minutes |
| 8. | Quantitative survey Design | After class: Work on class assignments | 60minutes |
| 9. | Questionnaire | After class: Work on class assignments | 60minutes |
| 10. | Tabulation and graphing of quantitative surveys | After class: Work on class assignments | 60minutes |
| 11. | analysis | After class: Work on class assignments | 60minutes |
| 12. | reporting (Report 2 - reports are prepared during the New Year holidays) |
Submission of report2 | 300minutes |
| 13. | Design of the final report | After class: Work on class assignments | 60minutes |
| 14. | Analysis of the final report (report 3) |
Submission of final report | 120minutes |
| Total. | - | - | 1290minutes |
| ways of feedback | specific contents about "Other" |
|---|---|
| Feedback in the class |
Basic knowledge of statistics is desirable.
*In particular, an understanding of 'quantitative and qualitative data', 'mean and standard deviation' , 'correlation coefficient' , 'standard score' and 'test (p-value)' is essential and should be reviewed.
Required to use a PC and should bring their own PC.
-Review Excel operations (cell manipulation, functions, graphing, etc.) as the use of Excel is a prerequisite.
Understand that this is "an exercise course".
Each class requires “in-class + after-class work and submission of assignments” and a lot of group work during class time.
*In particular, an understanding of 'quantitative and qualitative data', 'mean and standard deviation' , 'correlation coefficient' , 'standard score' and 'test (p-value)' is essential and should be reviewed.
Required to use a PC and should bring their own PC.
-Review Excel operations (cell manipulation, functions, graphing, etc.) as the use of Excel is a prerequisite.
Understand that this is "an exercise course".
Each class requires “in-class + after-class work and submission of assignments” and a lot of group work during class time.
- in the classroom,after class
- Questions by inquiry email are answered at any time.
- Course that cultivates an ability for utilizing knowledge
- Course that cultivates a basic interpersonal skills
- Course that cultivates a basic problem-solving skills
| Work experience | Work experience and relevance to the course content if applicable |
|---|---|
| Applicable | A lecturer who provides marketing research practice and training to companies will give lectures and practical guidance on the fundamentals of marketing research. |
Last modified : Wed Apr 29 11:21:49 JST 2026