Entrepreneurship B (Business Creation)

Course title

31001100

Middle-level Diploma Policy (mDP)

Program / Major	mDP	Goals
IoT Course	DP-2・4・1	社会の具体的な課題に向き合い、学際的なチームによる活動を通じて、自信創出力を身につける。
IoT Course	DP-2・4・2	社会の具体的な課題に向き合い、課題解決の目標を達成するために、自ら主体的に判断し、社会実現に向けて行動できる。
IoT Course	DP-2・4・3	多様性を理解し、互いに共感し合い、アイディアをかたちにできる。
IoT Course	DP-2・5	新たな課題の解決に必要な知識やスキルを認識し、自らの可能性を広げる学修を継続できる。（生涯学修能力）
Software Course	DP-2・4・1	社会の具体的な課題に向き合い、学際的なチームによる活動を通じて、自信創出力を身につける。
Software Course	DP-2・4・2	社会の具体的な課題に向き合い、課題解決の目標を達成するために、自ら主体的に判断し、社会実現に向けて行動できる。
Software Course	DP-2・4・3	多様性を理解し、互いに共感し合い、アイディアをかたちにできる。
Software Course	DP-2・5	新たな課題の解決に必要な知識やスキルを認識し、自らの可能性を広げる学修を継続できる。（生涯学修能力）
Media Course	DP-2・4・1	社会の具体的な課題に向き合い、学際的なチームによる活動を通じて、自信創出力を身につける。
Media Course	DP-2・4・2	社会の具体的な課題に向き合い、課題解決の目標を達成するために、自ら主体的に判断し、社会実現に向けて行動できる。
Media Course	DP-2・4・3	多様性を理解し、互いに共感し合い、アイディアをかたちにできる。
Media Course	DP-2・5	新たな課題の解決に必要な知識やスキルを認識し、自らの可能性を広げる学修を継続できる。（生涯学修能力）
Data Science Course	DP-2・4・1	社会の具体的な課題に向き合い、学際的なチームによる活動を通じて、自信創出力を身につける。
Data Science Course	DP-2・4・2	社会の具体的な課題に向き合い、課題解決の目標を達成するために、自ら主体的に判断し、社会実現に向けて行動できる。
Data Science Course	DP-2・4・3	多様性を理解し、互いに共感し合い、アイディアをかたちにできる。
Data Science Course	DP-2・5	新たな課題の解決に必要な知識やスキルを認識し、自らの可能性を広げる学修を継続できる。（生涯学修能力）
Mechatronics Course	DP-2・4・1	社会の具体的な課題に向き合い、学際的なチームによる活動を通じて、自信創出力を身につける。
Mechatronics Course	DP-2・4・2	社会の具体的な課題に向き合い、課題解決の目標を達成するために、自ら主体的に判断し、社会実現に向けて行動できる。
Mechatronics Course	DP-2・4・3	多様性を理解し、互いに共感し合い、アイディアをかたちにできる。
Mechatronics Course	DP-2・5	新たな課題の解決に必要な知識やスキルを認識し、自らの可能性を広げる学修を継続できる。（生涯学修能力）
Architecture and Architectural Engineering Course	DP-2・4・1	社会の具体的な課題に向き合い、学際的なチームによる活動を通じて、自信創出力を身につける。
Architecture and Architectural Engineering Course	DP-2・4・2	社会の具体的な課題に向き合い、課題解決の目標を達成するために、自ら主体的に判断し、社会実現に向けて行動できる。
Architecture and Architectural Engineering Course	DP-2・4・3	多様性を理解し、互いに共感し合い、アイディアをかたちにできる。
Architecture and Architectural Engineering Course	DP-2・5	新たな課題の解決に必要な知識やスキルを認識し、自らの可能性を広げる学修を継続できる。（生涯学修能力）
Environmental Systems and Urban Planning Course	DP-2・4・1	社会の具体的な課題に向き合い、学際的なチームによる活動を通じて、自信創出力を身につける。

Purpose of class

Utilizing the knowledge and experiential learning gained in Systems Engineering and Entrepreneurship A, students will learn the business creation process for transforming ideas into value creation.

Course description

In Entrepreneurship B, students use the Lean Canvas—a tool for visualizing startup business models—to create business models for launching new ventures. This is done using topics covered in Industry-Community-University-Finance collaborative PBLs and global PBLs, as well as ongoing project topics. Additionally, students explore social impact.
From the perspectives of Social, Business rationality, and Creativity—that is, SBC—we will verify whether business models are balanced and well-structured. Students will create pitch materials and deliver presentations aimed at realizing these business models. By implementing this entire process through active learning involving lectures and exercises, the goal is to acquire the practical skills needed to transform ideas into value creation.

Goals and objectives

Can understand what's entrepreneurship
Can understand the business creation process for transforming ideas into value creation
Can create business models with initiative and curiosity through interdisciplinary team activities
Can create pitch materials and business plans for business model implementation
Can get an ability to deliver appropriate reports and presentations in writing and verbally

Relationship between 'Goals and Objectives' and 'Course Outcomes'

	Lean Canvas	Intermediate/Final Pitch	Financial Plan	Business Plan	Insight Report	Total.
1.	10%				10%	20%
2.	10%					10%
3.	10%		10%	10%		30%
4.			10%	10%		20%
5.		10%		10%		20%
Total.	30%	10%	20%	30%	10%	-

Evaluation method and criteria

Business Plan (Plan, Contribution) 50%, Intermediate/Final Pitch 20%, Lean Canvas 20%, Insight Report 10%. A total score of 60 points or higher (equivalent to 60 points out of 100) is required to pass.

Language

Japanese(English accepted)

Class schedule

	Class schedule	HW assignments (Including preparation and review of the class.)	Amount of Time Required
1.	Class Orientation ・Orientation ・Establishment of a Virtual Company (Founder, CTO, CFO)	Review of Syllabus	30minutes
1.		Read the text book	60minutes
2.	What is a Startup?	Read the text book	60minutes
2.	What is a Startup?	Making Insight Report	60minutes
3.	Interdisciplinary Team Problem Definition (Choose from the following) ・Story developed in Entrepreneurship A ・Ongoing project challenges ・Past Industry-Community-University-Finance collaborative PBL or global PBL challenges	Read the distributed materials	60minutes
3.		Gathering information for task setting	120minutes
4.	What is the Lean Canvas for New Business Launch?	Read the text book	60minutes
4.	What is the Lean Canvas for New Business Launch?	Review of the Business Model Canvas	120minutes
5.	Creating Business Models Using the Lean Canvas ・Customer Problems (Analysis Using Empathy Maps) ・Customer Segments (Customer Personas, etc.) ・Value Proposition (What is the biggest selling point?)	Read the text book	60minutes
		Create empathy map	120minutes
		Persona Analysis	120minutes
6.	Business Model Creation Using Lean Canvas ・Solution ・Channels	Read the text book	60minutes
6.		Thinking Alternatives	120minutes
7.	Business Model Creation Using Lean Canvas ・Revenue Streams ・Cost Structure	Read the text book	60minutes
7.		Clarifying the Revenue Structure	120minutes
8.	Creating a Business Model Using the Lean Canvas ・Key Performance Indicators (KPI) ・Overwhelming Competitive Advantage	Read the text book	60minutes
8.		Setting KPIs from an SBC perspective	120minutes
9.	Intermediate Pitch: Business Model Refinement Session	Review of Refinement Results	60minutes
10.	Business Plan Development ・Business Background and Objectives ・Business Content ・Market Environment	Read the text book	60minutes
		Reflecting Brush-Up Results	120minutes
		Expansion from Lean Canvas	60minutes
11.	Business Plan Development ・Competitive Advantage ・Business Model Validation ・Marketing Plan	Read the text book	60minutes
		Competitive Advantage Analysis Using Cross-SWOT	120minutes
		Financial Planning for Business Goals	120minutes
12.	Business Plan Development ・Business Objectives ・Revenue and Profit Plan ・Anticipated Risks and Countermeasures	Read the text book	60minutes
		Identifying Potential Risks	120minutes
		Financial Planning for Funding	120minutes
13.	Business Plan Development ・Funding Plan ・Schedule ・Company Overview	Read the text book	60minutes
		Submission of Business Plan	120minutes
		Presentation Practice	120minutes
14.	Final Pitch: Business Plan Presentation	Final Confirmation of Business Plan Presentation	60minutes
Total.	-	-	2670minutes

Feedback on exams, assignments, etc.

ways of feedback	specific contents about "Other"
Feedback outside of the class (ScombZ, mail, etc.)

Textbooks and reference materials

Textbook
(1) Entrepreneurship: The Mechanism for Shaping Ideas (Tentative Title), Gijutsu-Hyohron Co., Ltd., 2027
(2) Entrepreneurship A Lecture Materials
(3) Masahiro Inoue, Xinkai Chen, Hiroshi Hasegawa, Systems Engineering: Methods for Problem finding and solving, Ohmsha, 2011.

Prerequisites

Review Entrepreneurship A Lecture Materials and the Business Canvas

Office hours and How to contact professors for questions

Feedback will be provided via Google classroom, email, etc.

Regionally-oriented

Regional Cooperation PBL

Development of social and professional independence

Course that cultivates an ability for utilizing knowledge
Course that cultivates a basic interpersonal skills
Course that cultivates a basic self-management skills
Course that cultivates a basic problem-solving skills

Active-learning course

Most classes are interactive

Course by professor with work experience

Work experience	Work experience and relevance to the course content if applicable
Applicable	The program is delivered by faculty members with experience in planning, client proposals, and technical sales for the manufacturing industry; experience in forming and managing various projects through Industry-Community-University-Finance collaborations; and experience in investment and financing, grant reviews, marketing, and fundraising.

Education related SDGs:the Sustainable Development Goals